Marketing Operations Specialist

Vitalograph; Ennis; On-site; EUR 45,000 - 65,000; Full time

Benefits offered by this job

Pension contribution

Health Insurance

Educational Assistance Programme

Job summary

Vitalograph in Limerick seeks a Marketing Operations Specialist to own the HubSpot platform and drive scalable, compliant marketing operations for global campaigns. You’ll manage data, lead flows, and automated journeys to maximize ROI across channels.

You’ll collaborate with regional teams, ensure GDPR compliance, and continuously improve processes to support ongoing growth in medical device markets.

Qualifications

• 3+ years in Marketing Operations or CRM Marketing, ideally in B2B or regulated industries.
• 2 years minimum experience in HubSpot, with a strong understanding of CRM execution, workflows, and campaign setup.
• Familiar with GDPR and experienced in ensuring marketing data, campaigns, and processes meet regulatory requirements.

Responsibilities

• Own the day-to-day execution and optimisation of HubSpot, ensuring campaigns, lead management, workflows, and data processes run smoothly and reliably.
• Build, manage, and refine automated customer journeys, lead nurturing programmes, and segmentation to support global marketing and sales initiatives.
• Execute multi-channel digital campaigns within HubSpot, including email, landing pages, forms, and advertising integrations, ensuring timely delivery and high quality.
• Manage lead lifecycle processes from capture through handover to sales, maintaining data accuracy, clear routing, and strong alignment with sales teams.
• Create and maintain HubSpot assets such as templates, forms, lists, and dashboards to support scalable campaign execution.
• Monitor campaign performance and operational metrics, providing insights and recommendations to improve effectiveness and ROI.
• Ensure data quality, compliance, and best practices across all marketing operations, particularly in regulated markets.
• Collaborate closely with regional marketing, sales, and external partners to support global rollouts and local market needs.
• Troubleshoot HubSpot, automation, and campaign issues, acting as the first point of contact for marketing operations support.
• Continuously improve processes, tools, and documentation to help build a scalable, efficient marketing engine as the company grows.

Skills

CRM marketing

Regulated industries

GDPR awareness

Data quality

Tools

HubSpot

Job description

Location: LimerickVitalograph is the world’s leading manufacturer of medical respiratory diagnostic devices and software, used in the diagnosis of respiratory disorders, and advanced high-reliability equipment and software systems used in respiratory end-point clinical drug trials. Headquartered in the UK, Vitalograph has operations in Ireland, Germany and the USA. Our mission is to improve patient lives by designing and manufacturing market leading products and services.

Job Description

Location: LimerickVitalograph is the world’s leading manufacturer of medical respiratory diagnostic devices and software, used in the diagnosis of respiratory disorders, and advanced high-reliability equipment and software systems used in respiratory end-point clinical drug trials. Headquartered in the UK, Vitalograph has operations in Ireland, Germany and the USA. Our mission is to improve patient lives by designing and manufacturing market leading products and services.

At Vitalograph, we offer more than just a job. As a global leader in medical respiratory diagnostics, you'll be at the heart of ground‑breaking technology used to diagnose respiratory disorders worldwide.

Here’s What You Can Expect

• Pension contribution from the company, ensuring your future is secure.
• Company contributed Health Insurance for peace of mind.
• Educational Assistance Programme to fuel your professional growth.

As part of our exciting global growth, we’re seeking a dynamic and hands‑on Marketing Operations Specialist to join our Marketing Operations Team. This role will put you at the centre of our marketing execution and systems, managing the processes, and tools that enable impactful campaigns worldwide.

If you're an expert in HubSpot execution, developing complex automated workflows, managing data, running advertising campaigns and creating all required assets within HubSpot.

This is a rare opportunity to help build a scalable marketing engine in a fast‑growing medical devices and services company with global reach.

Your impact

In this role, you’ll act as the go‑to person for anything related to our HubSpot account, ensuring that our campaigns, data, and marketing and sales processes run smoothly and deliver measurable ROI. From executing digital campaigns to managing leads, you’ll make sure marketing operations runs efficiently, compliantly, and at scale.

Key Responsibilities

• Own the day‑to‑day execution and optimisation of HubSpot, ensuring campaigns, lead management, workflows, and data processes run smoothly and reliably.
• Build, manage, and refine automated customer journeys, lead nurturing programmes, and segmentation to support global marketing and sales initiatives.
• Execute multi‑channel digital campaigns within HubSpot, including email, landing pages, forms, and advertising integrations, ensuring timely delivery and high quality.
• Manage lead lifecycle processes from capture through handover to sales, maintaining data accuracy, clear routing, and strong alignment with sales teams.
• Create and maintain HubSpot assets such as templates, forms, lists, and dashboards to support scalable campaign execution.
• Monitor campaign performance and operational metrics, providing insights and recommendations to improve effectiveness and ROI.
• Ensure data quality, compliance, and best practices across all marketing operations, particularly in regulated markets.
• Collaborate closely with regional marketing, sales, and external partners to support global rollouts and local market needs.
• Troubleshoot HubSpot, automation, and campaign issues, acting as the first point of contact for marketing operations support.
• Continuously improve processes, tools, and documentation to help build a scalable, efficient marketing engine as the company grows.

The Ideal Candidate Will Have

• 3+ years in Marketing Operations or CRM Marketing, ideally in B2B or regulated industries.
• Highly organised, methodical, and comfortable managing multiple priorities at once.
• 2 years minimum experience in HubSpot, with a strong understanding of CRM execution, workflows, and campaign setup.
• Familiar with GDPR and experienced in ensuring marketing data, campaigns, and processes meet regulatory requirements.
• Detail‑focused, with a high standard for data accuracy, structure, and process.
• Confident supporting end‑to‑end marketing and sales processes within HubSpot.
• Comfortable operating in a growing, global organisation where processes continue to evolve.