Regional Marketing Specialist - UKI/Benelux Campaigns

HR Path Group; Dublin; On-site; EUR 40,000 - 60,000; Full time

Benefits offered by this job

International development

Career growth

Work-life balance

Telecommuting possibilities

Job summary

HR Path Group is seeking a Marketing Specialist to drive campaigns across the UK, Ireland, and Benelux with support for Poland. The role reports to the Dublin-based EMEA Marketing Lead and collaborates with the Paris team on messaging and delivery.

You will manage events, digital channels, PR, and local partnerships, leveraging Pardot and Salesforce to optimize lead pipelines and regional activities.

Qualifications

• 3+ years generalist marketing experience (B2B, HRIS, or software industry preferred).
• Hands-on experience managing field events, digital marketing campaigns, and CRM tools (Salesforce, Pardot).
• Native English speaker; proficiency in a second European language is a strong advantage.
• Willingness to travel periodically for regional events and team meetings (including yearly team trip to Paris).

Responsibilities

• Campaign Execution: Plan and deliver regional marketing campaigns to drive lead generation across UKI and Benelux.
• Events & Content: Organize industry trade shows and client events, while managing local digital, social media, and PR activities.
• Marketing Operations: Utilize Pardot and Salesforce to build, track, and optimize regional marketing campaigns and lead pipelines.
• Cross-Regional Collaboration: Align with local sales teams and central marketing team in Paris for consistent brand messaging.
• Social Media Management: Manage regional social channels, create and promote content for visibility and demand generation.
• Digital Advertising: Execute paid digital campaigns to generate leads and ROI.

Skills

Marketing

CRM tools

Event management

Social media

Tools

Salesforce

Pardot

Job description

HR Path Group is seeking a Marketing Specialist to drive campaigns across the UK, Ireland, and Benelux with support for Poland. The role reports to the Dublin-based EMEA Marketing Lead and collaborates with the Paris team on messaging and delivery.

You will manage events, digital channels, PR, and local partnerships, leveraging Pardot and Salesforce to optimize lead pipelines and regional activities.