Marketing Operations Specialist

Vitalograph; Ennis; On-site; EUR 45,000 - 65,000; Full time

Benefits offered by this job

Company contributed healthcare scheme

Educational Assistance Programme

Career Growth

Job summary

Vitalograph in Ireland (Ennis or Limerick) is seeking a Marketing Operations Specialist to drive global campaigns and streamline HubSpot-driven processes.

You will own day-to-day HubSpot execution, develop automated journeys, manage data, and collaborate with regional teams to scale our marketing operations in regulated markets.

Qualifications

• Experience in Marketing Operations or CRM marketing, ideally in B2B or regulated industries.
• Strong HubSpot knowledge: CRM execution, workflows, and campaign setup.
• Comfortable with GDPR, data governance and regulatory requirements.

Responsibilities

• Own day-to-day execution and optimisation of HubSpot, ensuring campaigns, lead management, workflows, and data processes run smoothly and reliably.
• Build, manage, and refine automated customer journeys, lead nurturing programmes, and segmentation to support global marketing and sales initiatives.
• Execute multi-channel digital campaigns within HubSpot, including email, landing pages, forms, and advertising integrations, ensuring timely delivery and high quality.
• Manage lead lifecycle processes from capture through handover to sales, maintaining data accuracy, clear routing, and strong alignment with sales teams.
• Create and maintain HubSpot assets such as templates, forms, lists, and dashboards to support scalable campaign execution.
• Monitor campaign performance and operational metrics, providing insights and recommendations to improve effectiveness and ROI.
• Ensure data quality, compliance and best practices across all marketing operations, particularly in regulated markets.
• Collaborate closely with regional marketing, sales and external partners to support global rollouts and local market needs.
• Troubleshoot HubSpot, automation, and campaign issues, acting as the first point of contact for marketing operations support.
• Continuously improve processes, tools and documentation to help build a scalable, efficient marketing engine as the company grows.

Skills

HubSpot

CRM marketing

Campaign setup

Data quality

GDPR compliance

Tools

HubSpot

Job description

Why join us?

At Vitalograph, you’ll be part of a team that values openness, collaboration, and mutual respect. In this role, you’ll have the chance to make a tangible impact on how marketing scales globally, while contributing to innovations that improve respiratory health worldwide.

Job Description

Location: Ennis or Limerick

Why join us?

At Vitalograph, you’ll be part of a team that values openness, collaboration, and mutual respect. In this role, you’ll have the chance to make a tangible impact on how marketing scales globally, while contributing to innovations that improve respiratory health worldwide.

We Also Offer

• Company contributed healthcare scheme
• Educational Assistance Programme
• Career Growth

As part of our exciting global growth, we’re seeking a dynamic and hands-on Marketing Operations Specialist to join our Marketing Operations Team. This role will put you at the centre of our marketing execution and systems, managing the processes, and tools that enable impactful campaigns worldwide.

If you're an expert in HubSpot execution, developing complex automated workflows, managing data, running advertising campaigns and creating all required assets within HubSpot.

This is a rare opportunity to help build a scalable marketing engine in a fast-growing medical devices and services company with global reach.

Your impact

In this role, you’ll act as the go-to person for anything related to our HubSpot account, ensuring that our campaigns, data, and marketing and sales processes run smoothly and deliver measurable ROI. From executing digital campaigns to managing leads, you’ll make sure marketing operations runs efficiently, compliantly, and at scale.

Key Responsibilities

• Own the day-to-day execution and optimisation of HubSpot, ensuring campaigns, lead management, workflows, and data processes run smoothly and reliably.
• Build, manage, and refine automated customer journeys, lead nurturing programmes, and segmentation to support global marketing and sales initiatives.
• Execute multi-channel digital campaigns within HubSpot, including email, landing pages, forms, and advertising integrations, ensuring timely delivery and high quality.
• Manage lead lifecycle processes from capture through handover to sales, maintaining data accuracy, clear routing, and strong alignment with sales teams.
• Create and maintain HubSpot assets such as templates, forms, lists, and dashboards to support scalable campaign execution.
• Monitor campaign performance and operational metrics, providing insights and recommendations to improve effectiveness and ROI.
• Ensure data quality, compliance and best practices across all marketing operations, particularly in regulated markets.
• Collaborate closely with regional marketing, sales and external partners to support global rollouts and local market needs.
• Troubleshoot HubSpot, automation, and campaign issues, acting as the first point of contact for marketing operations support.
• Continuously improve processes, tools and documentation to help build a scalable, efficient marketing engine as the company grows.

The Ideal Candidate Will Have

• 3+ years in Marketing Operations or CRM Marketing, ideally in B2B or regulated industries.
• Highly organised, methodical, and comfortable managing multiple priorities at once.
• Experienced in HubSpot, with a strong understanding of CRM execution, workflows, and campaign setup.
• Familiar with GDPR and experienced in ensuring marketing data, campaigns, and processes meet regulatory requirements.
• Detail-focused, with a high standard for data accuracy, structure and process.
• Confident supporting end-to-end marketing and sales processes within HubSpot.
• Comfortable operating in a growing, global organisation where processes continue to evolve.