Marketing Lead

Force; Old Connaught; On-site; EUR 70,000 - 100,000; Full time

Job summary

Force is seeking an experienced Marketing Lead in Ireland to partner with established pharmaceutical brands and drive strategic marketing, brand planning, and performance measurement. This role blends creative execution with data-driven strategy across cross-functional teams.

You will lead development of marketing materials, customer journeys, KPIs, and campaigns while ensuring compliance and cross-country collaboration to meet organizational objectives.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or Life Sciences.
• Minimum of 5–7 years' marketing experience in a pharmaceutical marketing management role.
• Excellent communication and networking skills.
• Exceptional knowledge of marketing strategies, concepts and practices.
• Strong project management and performance measurement skills.

Responsibilities

• Create marketing materials and ensure effective channel distribution of marketing activities.
• Design and implement personalised customer journeys, customer engagement programmes, and strategic brand plans.
• Assign and monitor relevant KPIs; measure campaign and marketing activity performance and ROI.
• Organise impactful webinars and virtual events in collaboration with stakeholders.
• Collaborate with marketing leadership, subject matter experts, and other functions to execute tactics.
• Report on marketing activities at local and regional levels.
• Ensure compliance with internal and external legislation and policies.

Skills

Marketing strategy

Communication

Networking

Project management

Performance measurement

Education

Bachelor's degree in Marketing, Business Administration, or Life Sciences

Job description

Marketing Lead

• Contract - 12 Months
• Global Pharma Company

We are seeking an experienced Marketing Manager to partner with a portfolio of established, well-known pharmaceutical brands and help deliver on the organisation's strategic vision. This role combines creative marketing execution with strategic brand planning, cross-functional collaboration, and rigorous performance measurement.

Key Responsibilities

• Create exceptional marketing materials and ensure effective channel distribution of marketing activities.
• Design and implement relevant, personalised customer journeys, customer engagement programmes, and strategic brand plans.
• Assign and monitor relevant KPIs; measure campaign and marketing activity performance and return on investment.
• Organise impactful webinars and virtual events in collaboration with relevant stakeholders.
• Work with marketing leadership, subject matter experts, and other functions to execute marketing tactics aligned to corporate and business unit objectives. Act as a strong cross‑functional and cross‑country collaborator.
• Report on marketing activities at both local and regional levels, as applicable.
• Ensure strict adherence to internal and external legislation and policies, with accountability for compliance.

Minimum Qualifications

• Bachelor's Degree in Marketing, Business Administration, or Life Sciences.
• Minimum of 5–7 years' marketing experience with a proven track record of success in a marketing management role within the pharmaceutical industry.
• Excellent communication and networking skills.
• Exceptional knowledge of marketing strategies, concepts, and practices.
• Strong project management and performance measurement skills.