Marketing Executive: Aviation Brand & Campaigns

Emerald Airlines; Dublin; On-site; EUR 40,000 - 60,000; Full time

Job summary

Emerald Airlines is seeking a creative, commercially minded Marketing Executive to support the development and delivery of impactful campaigns. Working with the Head of Commercial, you will strengthen brand awareness, drive passenger growth and support revenue through cost-effective marketing initiatives across digital and traditional channels.

You will manage campaigns, optimise channels, track performance against KPIs, and collaborate with Aer Lingus, airports and tourism bodies to maximise

Qualifications

• Bachelor's degree in Marketing, Communications, Business, Advertising or related discipline.
• Minimum of two years' experience in digital marketing, campaign management or marketing communications.
• Experience planning and delivering end-to-end multi-channel campaigns (email, social, paid search, display).
• Knowledge of digital advertising platforms: Google Ads, Meta Ads, LinkedIn Ads.
• Strong understanding of marketing metrics, ROI, and campaign optimisation.
• Excellent written and verbal communication, with ability to create engaging content.
• Analytical mindset with ability to turn data into actionable insights.
• Creative thinker with proactive campaign ideation and engagement strategies.
• Strong organisational and project management skills with ability to prioritise.

Responsibilities

• Support the Head of Commercial in developing and executing the annual marketing plan.
• Plan, coordinate and deliver integrated marketing campaigns across digital and traditional channels.
• Identify cost-effective marketing opportunities to drive passenger growth and maximise ROI.
• Evaluate and select marketing channels to reach target audiences.
• Continuously optimise campaigns to enhance brand visibility and commercial performance.
• Collaborate with internal teams and external partners (Aer Lingus, airports, tourism bodies).
• Manage and enhance the brand's digital presence, including SEO.
• Create on-brand content for digital campaigns, website updates, social media and marketing materials.
• Support paid digital campaigns across Google Ads, Meta Ads, Skyscanner and other channels.
• Monitor trends and explore new tools for audience engagement.
• Track, analyse and report campaign performance against KPIs.
• Provide performance updates to stakeholders and partners.
• Manage marketing budgets with sound financial control.

Skills

Digital marketing

Campaign management

Marketing communications

Content creation

Data analysis

Education

Bachelor's degree in Marketing or related field

Tools

Google Ads

Meta Ads

LinkedIn Ads

Adobe Photoshop

Canva

Job description

Emerald Airlines is seeking a creative, commercially minded Marketing Executive to support the development and delivery of impactful campaigns. Working with the Head of Commercial, you will strengthen brand awareness, drive passenger growth and support revenue through cost-effective marketing initiatives across digital and traditional channels.

You will manage campaigns, optimise channels, track performance against KPIs, and collaborate with Aer Lingus, airports and tourism bodies to maximise