Marketing Executive

Emerald Airlines; Dublin; On-site; EUR 40,000 - 60,000; Full time

Job summary

Emerald Airlines is seeking a creative, commercially minded Marketing Executive to support the development and delivery of impactful campaigns. Working with the Head of Commercial, you will strengthen brand awareness, drive passenger growth and support revenue through cost-effective marketing initiatives across digital and traditional channels.

You will manage campaigns, optimise channels, track performance against KPIs, and collaborate with Aer Lingus, airports and tourism bodies to maximise

Qualifications

• Bachelor's degree in Marketing, Communications, Business, Advertising or related discipline.
• Minimum of two years' experience in digital marketing, campaign management or marketing communications.
• Experience planning and delivering end-to-end multi-channel campaigns (email, social, paid search, display).
• Knowledge of digital advertising platforms: Google Ads, Meta Ads, LinkedIn Ads.
• Strong understanding of marketing metrics, ROI, and campaign optimisation.
• Excellent written and verbal communication, with ability to create engaging content.
• Analytical mindset with ability to turn data into actionable insights.
• Creative thinker with proactive campaign ideation and engagement strategies.
• Strong organisational and project management skills with ability to prioritise.

Responsibilities

• Support the Head of Commercial in developing and executing the annual marketing plan.
• Plan, coordinate and deliver integrated marketing campaigns across digital and traditional channels.
• Identify cost-effective marketing opportunities to drive passenger growth and maximise ROI.
• Evaluate and select marketing channels to reach target audiences.
• Continuously optimise campaigns to enhance brand visibility and commercial performance.
• Collaborate with internal teams and external partners (Aer Lingus, airports, tourism bodies).
• Manage and enhance the brand's digital presence, including SEO.
• Create on-brand content for digital campaigns, website updates, social media and marketing materials.
• Support paid digital campaigns across Google Ads, Meta Ads, Skyscanner and other channels.
• Monitor trends and explore new tools for audience engagement.
• Track, analyse and report campaign performance against KPIs.
• Provide performance updates to stakeholders and partners.
• Manage marketing budgets with sound financial control.

Skills

Digital marketing

Campaign management

Marketing communications

Content creation

Data analysis

Education

Bachelor's degree in Marketing or related field

Tools

Google Ads

Meta Ads

LinkedIn Ads

Adobe Photoshop

Canva

Job description

Emerald Airlines is seeking a creative, commercially minded and results-driven Marketing Executive to support the development and delivery of impactful marketing campaigns.

This is an exciting opportunity for a proactive marketing professional who thrives in a fast-paced environment and enjoys bringing innovative ideas to life. Working closely with the Head of Commercial, you will play a key role in strengthening awareness of both the Emerald Airlines and Aer Lingus Regional brand, driving passenger growth, increasing conversion rates and supporting revenue generation through distinctive, engaging and cost-effective marketing initiatives.

The ideal candidate will combine creativity with strong analytical skills, demonstrating a hands‑on approach to campaign execution, performance measurement and continuous improvement.

Duties and Responsibilities:

• Support the Head of Commercial in developing and executing the annual marketing plan, ensuring alignment with commercial objectives.
• Plan, coordinate and deliver innovative, integrated marketing campaigns across digital and traditional channels.
• Identify cost-effective marketing opportunities that drive passenger growth, increase conversion and maximise return on investment (ROI).
• Evaluate and select the most effective marketing channels to reach and engage target audiences.
• Continuously identify opportunities to optimise campaigns, enhance brand visibility and improve commercial performance.
• Work collaboratively with various stakeholders internally (e.g. Revenue Management) and externally (e.g. Aer Lingus, Airports and Tourism Bodies).

Digital Marketing & Content Creation

• Manage and enhance the brands digital presence, including SEO strategy.
• Create compelling and on-brand content for digital campaigns, website updates, social media and other marketing materials.
• Support the delivery and optimisation of paid digital campaigns across platforms such as Google Ads, Meta Ads, Skyscanner and other relevant channels.
• Monitor digital marketing trends and explore new tools, platforms and creative approaches to engage target audiences.

Performance, Reporting & Budget Management

• Track, analyse and report on marketing campaign performance against agreed objectives and key performance indicators (KPIs).
• Use campaign insights, audience data and performance metrics to improve marketing effectiveness and inform future activity.
• Provide clear and actionable performance updates to internal stakeholders and external partners.
• Manage assigned marketing budgets responsibly, ensuring strong financial control, cost efficiency and value for money.

Brand Management & Customer Insights

• Act as a brand ambassador for Emerald Airlines, ensuring consistency in brand messaging, tone of voice and visual identity across all marketing channels.
• Support and strengthen the brand positioning and reputation of Emerald Airlines and key airline partners, including Aer Lingus.
• Monitor and analyse customer feedback, behaviours and preferences to identify opportunities to enhance the customer experience and strengthen brand engagement.
• Manage and track Net Promoter Score (NPS) performance, identifying key trends, customer satisfaction drivers and areas for improvement.
• Translate customer insights, NPS results and feedback into actionable recommendations that inform marketing strategies and business decisions.
• Collaborate with internal teams to identify opportunities to improve customer satisfaction, loyalty and overall brand perception.
• Develop initiatives that enhance customer engagement, strengthen brand advocacy and support long-term customer loyalty.
• Support the planning and execution of promotional events, brand activations and customer engagement initiatives.

Requirements:

• Third-level qualification in Marketing, Communications, Business, Advertising or a related discipline.
• Minimum of two years' relevant experience in digital marketing, campaign management or marketing communications.
• Demonstrated experience planning and delivering end‑to‑ end, multi‑channel marketing campaigns, including email, social media, paid search and display advertising.
• Working knowledge of digital advertising platforms, including Google Ads, Meta Ads and LinkedIn Ads.
• Strong understanding of digital marketing performance metrics, campaign optimisation and ROI.
• Excellent written and verbal communication skills, with the ability to create engaging, accurate and persuasive content.
• Strong analytical capabilities, with the confidence to interpret performance data and turn insights into actionable recommendations.
• Creative thinking and a proactive approach to developing new campaign ideas and engaging target audiences.
• Excellent organisational and project management skills, with the ability to manage competing priorities and meet deadlines.
• Exceptional attention to detail and a commitment to maintaining high-quality standards across all marketing activities.
• A collaborative, adaptable and solutions‑focused mindset, with the ability to work effectively in a dynamic environment.
• Previous marketing experience within aviation, travel, tourism or a related industry.
• Experience using creative design tools such as Adobe Photoshop, Adobe Creative Cloud or Canva.
• Experience supporting public relations, media engagement, promotional events or brand partnerships.

Emerald Airlines