Marketing Executive

ICS Medical Devices; Galway; On-site; EUR 42,000 - 66,000; Full time

Benefits offered by this job

4.5 day week

Annual bonus

Laya Healthcare

Pension

Life Assurance

Paid Maternity Leave

Cycle to Work Scheme

Bus Tax Saver Scheme

Sports & Social Club

Job summary

IC Medical Devices is seeking a Marketing Executive to lead and manage our marketing activities and strategy in Ireland. This self-directed role partners with the Head of Business Development, leadership, engineers and technical teams to build our brand and drive customer acquisition and retention.

You will develop and execute a comprehensive marketing plan, create compelling content across channels, manage campaigns, optimise the website and run email marketing.

Qualifications

• Marketing or business degree or equivalent.
• Experience in medical devices is a distinct advantage.
• Strong written and verbal communication with storytelling ability.
• Experience with analytics and digital marketing tools.

Responsibilities

• Writes and manages the marketing strategy and annual plan.
• Develops content across channels with technical input.
• Manages social media presence and engagement growth.
• Plans campaigns, promotions, and lead generation activities.
• Oversees website updates, SEO, and analytics.
• Creates email marketing campaigns to nurture leads.
• Performs market research and competitive analysis.
• Tracks performance and provides insights for improvement.
• Coordinates events and trade shows.

Skills

Content creation

Social media management

Campaign planning

Storytelling

Time management

Education

Bachelor's degree in Marketing/Business or related

Tools

Google Analytics

Canva

HubSpot

Photoshop

Video editing

Job description

Job Purpose

At IC Medical Devices, we design, prototype, and manufacture innovative catheter-based medical device technology.

As a Marketing Executive, you will lead and manage IC Medical Devices' marketing activities and strategy, taking ownership of building our brand and driving customer acquisition and retention. This is a self-directed role where you will work closely with the Head of Business Development, leadership, engineers, and technical teams to develop and deliver impactful marketing initiatives. You will thrive in a fast-paced environment, balancing multiple priorities while helping to scale our marketing capabilities and support the company's growth.

Benefits:

• Permanent Contact
• 4.5 day week
• Up Annual Bonus
• Christmas Bonus
• Laya Healthcare
• Pension
• Life Assurance Cover
• Paid Maternity Leave
• Cycle to Work Scheme
• Bus Tax Saver Scheme
• Sports & Social Club.
• Hour of work - 8am-5pm (Monday - Thursday) & 8am-1.15pm (Friday)

Key Responsibilities

• Marketing Strategy & Planning: Develop and execute a comprehensive marketing plan aligned with business objectives. Maintain an annual marketing strategy, providing the management team with regular updates on progress.
• Content Creation: Liaise with our engineering and technical staff to create, manage and update engaging content across channels, including videos, vlogs, blog posts, social media, newsletters, and marketing materials.
• Social Media Management: Build and manage our social media presence, growing engagement and followers.
• Campaigns & Promotions: Plan, execute, and analyse marketing campaigns to generate leads, sales and build brand awareness. Prepare and maintain all promotional materials and merchandise. Drive sales through the identification and cultivation of new customers while arranging introductory meetings between senior management and potential customers.
• Website Management: Oversee website updates, SEO optimisation, and analytics to enhance user experience and drive traffic.
• Email Marketing: Create and manage email campaigns to nurture leads and retain customers.
• Market Research: Stay informed and report out on industry trends, competitor activities, and customer needs, to identify new market opportunities.
• Analytics & Reporting: Track and measure marketing performance, key performance indicators, providing regular insights and recommendations for improvement.
• Event planning: Plan and coordinate all promotional activities for the business, encompassing both internal and external initiatives. Organise and participate in trade shows and exhibitions, representing the company and actively engaging with potential customers.
• Customer relationship management – Preparation of sales presentations for customer meetings. Upkeep and validation of sales pipeline. Management and accuracy of CRM and ongoing development of this as the core tool for ongoing sales and business expansion.
• Lead management: supporting sales and business development with lead management and development activities.

Preferred Qualifications and Education

• Degree in Marketing, Business, and or related discipline.

Preferred Experience, Skills & Competencies

• Experience in medical device industry and medical device technology is a distinct advantage.
• Strong understanding of digital marketing channels, tools, and best practices.
• Exceptional written and verbal communication skills with a flair for storytelling. A demonstrable capability to build effective relationships (with internal and external customers).
• Hands-on experience with tools like Google Analytics, Canva, HubSpot, or similar platforms. Proficient in Microsoft Office Suite with advanced skills.
• Skilled in sketching, writing, photography, video, imaging software, and Photoshop. Website development experience is a plus. Strong eye for design and detail.
• Self-starter with excellent time management and organisational skills.
• Creative thinker with the ability to bring fresh ideas to the table.
• Passion for startups and the agility to adapt quickly in a fast-paced environment.

Key Behaviours

• Always be professional and courteous with fellow staff and customers.
• Reliable timekeeping and strong attendance are essential.

Desirable

• Experience working in a fast-paced SME or start-up environment.