Marketing Executive

Gowan Auto; Dublin; On-site; EUR 35,000 - 55,000; Full time

Job summary

Gowan Auto in Ireland seeks a Marketing Executive to support the Peugeot and DS Automobiles brands. Reporting to the Marketing Manager, you will help deliver campaigns, coordinate creative assets, manage dealer network requests and organise brand events and product launches.

You will act as brand guardian across online and offline channels, coordinate shoots, maintain asset libraries, and collaborate with agencies to ensure accurate pricing, offers and consistent brand messaging.

Qualifications

• A third-level qualification in Marketing, Communications, Business or a related discipline.
• Ideally two to three years’ experience in a marketing role, with exposure to campaigns, creative production or events.
• Strong organisational and product coordination skills, with the ability to manage multiple deadlines.

Responsibilities

• Deliver marketing campaigns for Peugeot and DS Automobiles.
• Coordinate development and production of advertising assets across print, outdoor, digital, social media and point of sale.
• Work with agencies and suppliers, managing artwork, feedback and approvals.
• Ensure product information, pricing and offers are accurate across campaign assets.
• Coordinate photography and video shoots, including vehicles, locations, suppliers and production schedules.
• Act as Peugeot & DS Automobiles brand guardian, ensuring all assets adhere to central brand guidelines.
• Support local dealer marketing campaigns and day-to-day requests for the dealer network.
• Create and distribute dealer artwork, social media calendars and point-of-sale materials.
• Assist in organisation of shows, exhibitions, conferences and press launches.
• Support sponsorship programmes and liaise with stakeholders.

Skills

Campaign coordination

Copywriting

Proofreading

Organisational skills

Communication skills

Education

Bachelor or higher degree in Marketing, Communications or Business

Tools

Microsoft Office

Adobe Creative Suite

Job description

Gowan Auto, importer and distributor of multiple motor brands in Ireland, are seeking to appoint a Marketing Executive, to support the Peugeot and DS Automobiles brands.

Reporting to the Marketing Manager, the successful candidate will play a key role in delivering marketing campaigns, coordinating creative assets, supporting the dealer network and organising brand events and product launches.

Key Responsibilities:

Campaign Delivery & Creative Coordination

• Support the delivery of marketing campaigns for Peugeot and DS Automobiles.
• Coordinate the development and production of advertising assets across print, outdoor, digital, social media and point of sale.
• Work closely with agencies and suppliers, managing artwork, feedback and approvals.
• Ensure product information, pricing and offers are accurate and consistent across campaign assets.
• Coordinate photography and video shoots, including vehicles, locations, suppliers and production schedules.
• Act as Peugeot & DS Automobiles brand guardian, ensuring all online and offline assets, national and local, adhere to the central brand guidelines.

Dealer Marketing & Communications

• Act as a key marketing contact for the Peugeot and DS Automobiles dealer networks, supporting local campaigns and day-to-day marketing requests.
• Create & distribute dealer campaign artwork, social media calendars and point-of-sale materials.

Events & Product Launches

• Assist in organisation of shows and exhibitions, dealer conferences and press launches.
• Support management of sponsorship programmes (such as Dublin GAA for Peugeot and Ireland Fashion Week for DS Automobiles), liaising with all stakeholders.

Brand Activations & Partnerships

• Work with the wider marketing team to deliver creative assets and event requirements for sponsorships and partnerships.
• Coordinate vehicle displays, branding promotional materials and supplier requirements for activations.
• Ensure Peugeot and DS Automobiles are represented consistently and professionally at all customer-facing activities.
• Manage sponsorship vehicle fleet.

Marketing Administration & Reporting

• Maintain an organised library of approved brand assets and marketing materials.
• Support campaign and event reporting, gathering results and identifying opportunities for improvement.
• Work closely with the Digital Marketing Specialist to align creative assets and campaign timings across channels.

Key Attributes:

• A third-level qualification in Marketing, Communications, Business or a related discipline.
• Ideally two to three years' experience in a marketing role, with exposure to campaigns, creative production or events.
• Strong organisational and product coordination skills, with the ability to manage multiple deadlines.
• Excellent written communication, copywriting and proofreading skills.
• Strong attention to detail, particularly when reviewing artwork, pricing and product information.
• Proficiency in Microsoft Office.
• Experience with Adobe Creative Suite would be an advantage; however, training will be provided.
• Automotive experience would be beneficial.
• A full, clean driving licence and flexibility to travel and attend occasional events outside normal working hours.