Marketing Executive

Elis Ireland; Leinster; Hybrid; EUR 35.000 - 52.000; Vollzeit

Zusammenfassung

Elis Ireland is seeking a Marketing Executive to support the delivery of the marketing strategy with a clear focus on commercial impact, lead generation and sales enablement.

You will translate business priorities into targeted marketing activity, strengthening market position and supporting customer acquisition. The role may require occasional travel across Elis sites in Ireland and Northern Ireland.

Qualifikationen

• Proven hands-on experience in a marketing or digital communications role.
• Strong written and verbal communication skills.
• Proficiency in Microsoft Office and marketing software (Canva, Adobe Creative Suite, HubSpot).

Aufgaben

• Coordinate targeted digital marketing campaigns aligned to business objectives.
• Turn campaign briefs into clear activity plans with content and messaging.
• Collaborate with internal teams, agencies and suppliers for timely, brand-compliant campaigns.
• Review campaign outcomes and identify improvements to increase enquiry quality and conversion.
• Produce and coordinate content across social media, website, email, and printed materials.
• Maintain and improve website content to support customer journeys and campaigns.

Kenntnisse

Marketing experience

Content creation

Campaign management

Communication skills

Organisational skills

Collaboration

Independent work

Ausbildung

Marketing qualification or degree

Tools

Microsoft Office

Canva

Adobe Creative Suite

HubSpot

Content Management Systems

Jobbeschreibung

Reports To:

Marketing Manager

Working Arrangement:

Hybrid, 4 days in office, 1 day from home.

The Role

The Marketing Executive will support the delivery of the Elis Ireland marketing strategy with a clear focus on commercial impact, lead generation and sales enablement.

The role will help translate business priorities into targeted marketing activity that strengthens market position, supports customer acquisition and creates measurable value for the commercial teams.

The role will require from time-to-time travel across Elis sites in Ireland and Northern Ireland.

Key Responsibilities

Commercial Campaign Delivery and Lead Generation

• Coordinate targeted digital marketing campaigns that support commercial priorities, lead generation and customer engagement.
• Turn campaign briefs into clear activity plans, ensuring content, channels and messaging are aligned to business objectives.
• Work with internal teams, agencies and suppliers to deliver campaigns that are timely, brand compliant and commercially relevant.
• Review campaign outcomes and recommend improvements that increase enquiry quality, conversion potential and return on marketing activity.

Content Development

• Produce and coordinate content across social media, website, email, video, photography and printed materials.
• Translate business and commercial requirements into clear, engaging customer-facing communications that support enquiry generation and customer retention.
• Review content for accuracy, brand consistency, commercial relevance and suitability before submitting it for final approval.

Website and Digital Optimisation

• Maintain accurate and current website content that supports the customer journey and reflects business priorities.
• Coordinate the creation and publication of campaign landing pages, news content and sector updates.
• Support website optimisation through basic SEO, content improvements and performance monitoring.

Customer Insight and Competitor Activity

• Gather and share customer insight from campaigns, website activity, sales feedback and market observations to inform future marketing activity.
• Monitor competitor activity, market messaging and sector trends to identify opportunities to strengthen Elis Ireland’s market position.
• Use customer and competitor insight to support more targeted messaging, stronger value propositions and improved commercial relevance.
• Highlight emerging opportunities, risks or gaps that may affect lead generation, customer engagement or competitive positioning.

Sales and Commercial Marketing Support

• Develop and maintain sales collateral, presentations, brochures, case studies and customer-facing materials that support the sales process.
• Work with sales and commercial stakeholders to understand priorities, identify marketing needs and recommend activity that supports pipeline growth.
• Support product and service launches by coordinating campaign materials, customer communications and sales enablement tools.
• Ensure sales materials are accurate, brand compliant and focused on customer value, differentiation and commercial outcomes.
• Maintain an organised library of approved and current marketing assets that enables faster and more consistent commercial support.

Reporting and Performance

• Maintain regular reporting across digital activity, campaigns, website performance, lead generation and agreed marketing KPIs.
• Analyse results and present clear summaries of performance, key learnings and recommended actions.
• Measure activity against commercial objectives, including enquiry quality, customer engagement and contribution to pipeline growth.
• Support the Marketing Manager with information required for management and commercial reporting.
• Develop a stronger understanding of how marketing activity contributes to lead generation, customer engagement and revenue growth.

Qualifications and Skills

• Proven hands-on experience in a marketing or digital communication role is essential.
• Strong written and verbal communication skills.
• Proficiency in Microsoft Office Suite and familiarity with marketing software (e.g., Canva, Adobe Creative Suite, HubSpot).
• Experience with social media platforms and content management systems.
• Excellent organizational skills, creative thinking and attention to detail.
• Ability to work independently and collaboratively with different teams.
• Ability to multitask and meet deadlines in a fast-paced environment.