Senior Ads Sales Account Manager

Accenture; Dublin; Sur place; EUR 60 000 - 90 000; Plein temps

Résumé du poste

Accenture in Ireland seeks an experienced digital advertising professional to manage a portfolio of SMB advertisers on an emerging platform for a global AI company. You will blend consultative selling with hands-on campaign management to help advertisers strategy, launch campaigns, and scale investment.

You will own relationships from onboarding through ongoing development, driving retention and revenue growth while shaping best practices to support a growing advertising business.

Qualifications

• Experience in digital advertising, ads sales, or performance marketing with ownership of client outcomes.

Responsabilités

• Own and manage a portfolio of SMB advertiser accounts, building relationships with decision-makers.
• Translate client goals into tailored advertising strategies and growth plans.
• Lead account reviews, explain campaign results, identify opportunities, and drive performance.

Connaissances

Digital advertising

Account management

Campaign optimization

Data-driven insights

Client relationship management

English fluency

CRM discipline

Outreach & prospecting

Presentation & objection handling

Advertising sales experience

Outils

Salesforce

Description du poste

We are seeking an experienced digital advertising professional to manage and grow a portfolio of SMB advertisers on an emerging advertising platform for a global AI company.

You will combine consultative selling with hands-on campaign expertise, helping advertisers develop their strategy, launch effective campaigns, understand performance, and scale their investment. You will own client relationships from onboarding through ongoing account development, with responsibility for advertiser retention, revenue growth, and long-term success.

This role requires practical experience creating, managing, and optimising digital advertising campaigns, ideally across paid social platforms. You should be comfortable advising multiple clients, diagnosing campaign challenges, and turning performance data into clear recommendations.

As the platform develops, you will also help shape effective ways of working, capture advertiser feedback, and build approaches that support a growing advertising business.

What You Will Be Doing

Strategic Account Management & Advertiser Growth

• Own and develop a portfolio of SMB advertiser accounts, building strong relationships with decision-makers and becoming a trusted advertising advisor.
• Understand each client’s business model, audience, commercial objectives, and marketing priorities, translating these into tailored advertising strategies.
• Develop account growth plans with clear objectives, campaign priorities, testing opportunities, and next steps.
• Lead regular account reviews, explaining campaign results, highlighting opportunities, and agreeing actions to improve performance.
• Identify early signs of disengagement or churn and take proactive steps to address concerns and retain advertisers.
• Grow advertiser investment by demonstrating value, recommending relevant opportunities, and helping clients scale campaigns against their business goals.
• Manage expectations clearly, particularly as the platform’s capabilities and advertising offering evolve.
• Consult with advertisers on campaign objectives, audience strategy, budgets, creative messaging, and measurement.
• Guide clients through onboarding, campaign setup, and launch, helping them establish a clear foundation for ongoing optimisation.
• Apply experience from paid social and digital marketing to advise clients on effective ad copy, creative concepts, formats, and calls to action.
• Help advertisers develop creative testing plans and identify opportunities to refresh or improve their ads.
• Recommend structured tests that help clients learn what works and make informed decisions about future investment.
• Adapt recommendations to the capabilities available on the platform and each advertiser’s level of experience.
• Monitor campaign performance and identify issues affecting delivery, engagement, conversion, or return on investment.
• Diagnose potential causes of underperformance, including creative quality, audience relevance, budget allocation, campaign setup, and the post-click customer journey.
• Interpret advertising metrics such as impressions, click-through rate, cost per click, conversion rate, cost per acquisition, and return on ad spend, where available.
• Turn performance insights into prioritised recommendations, explaining what should change, why, and how success will be assessed.
• Help clients distinguish between campaign performance issues and measurement or tracking limitations.
• Work with relevant internal teams to resolve technical or delivery issues and keep advertisers informed.
• Track the impact of recommendations and use results to guide subsequent optimisation and scaling decisions.
• Engage existing and prospective advertisers through proactive calls, emails, consultations, and follow-ups.
• Qualify opportunities by understanding advertiser needs, readiness, budgets, and growth potential.
• Recommend advertising solutions that align with client objectives and communicate their value clearly.
• Handle objections through informed discussion of campaign strategy, performance, and business outcomes.
• Maintain consistent client engagement while meeting agreed activity expectations, including the existing expectation of 40–50 calls per day.

Pipeline, Quality & Platform Development

• Maintain accurate account records, opportunities, forecasts, and next steps in Salesforce or an equivalent CRM.
• Meet agreed standards for lead response, advertiser follow-up, account reviews, and renewals where applicable.
• Document campaign recommendations, client commitments, growth opportunities, and retention risks.
• Share recurring advertiser challenges, product feedback, and campaign insights with team leadership and relevant internal teams.
• Contribute to playbooks and processes that improve advertiser onboarding, campaign support, and account growth.
• Follow advertising policies, quality standards, and data privacy requirements in all client interactions.

Your Background

Required Experience & Skills

• Demonstrated experience in digital advertising, ads sales, performance marketing, or advertising account management, with ownership of client relationships and campaign outcomes.
• Hands-on experience creating, launching, managing, and optimising digital advertising campaigns.
• Experience advising multiple advertisers or clients on marketing strategy, campaign performance, and budget decisions.
• A proven ability to diagnose underperforming campaigns and recommend practical improvements.
• Experience creating ads or developing creative briefs, with a clear understanding of how messaging, visuals, and calls to action influence results.
• Strong analytical skills and the ability to translate advertising data into clear, commercially relevant advice.
• Evidence of retaining clients, developing accounts, or increasing advertising investment by delivering value.
• Confident consultative selling, presentation, and objection-handling skills.
• Experience with proactive customer contact and working towards revenue, retention, and activity targets.
• Strong organisation, CRM discipline, and the ability to manage competing priorities across a portfolio.
• Fluent written and spoken English.

Preferred Qualifications

• Direct experience with paid social advertising platforms such as Meta, TikTok, LinkedIn, Snapchat, or Pinterest.
• Experience in an agency, advertising platform, or client-facing performance marketing team.
• Experience supporting SMB advertisers with different budgets, objectives, and levels of marketing knowledge.
• Familiarity with conversion tracking, attribution, creative testing, and landing-page optimisation.
• Experience working with Salesforce and sales engagement tools.
• Experience helping clients adopt a new advertising product or working in a developing platform environment.
• Cultural and commercial awareness of the market or region supported.