Marketing Campaigns Architect – Hybrid & Fan Growth

Irish Sport; Ireland; Hybrid; EUR 65,000 - 90,000; Full time

Benefits offered by this job

Hybrid working

Job summary

Connacht Rugby is seeking a Marketing Manager to translate brand strategy into high-performing campaigns that grow the supporter base and fill Dexcom Stadium. You will lead day-to-day planning, delivery and optimization, working cross-functionally with Commercial and Ticketing teams to drive sales initiatives.

You will contribute creative thinking, turn insights into standout campaigns, and act as an ideas hub for the organisation, strengthening the Connacht Rugby brand and driving commercial

Qualifications

• Degree in Marketing, Business, Communications or a related discipline, or equivalent experience.
• Experience delivering campaigns that drive measurable results.
• Demonstrated ability to originate compelling campaign concepts and turn ideas into commercially successful activity.
• Experience developing campaigns that drive engagement, audience growth and revenue.
• Confident presenting and influencing stakeholders with new ideas.
• Passion for sport, entertainment and fan culture, with understanding of audience needs.
• Proven experience in email marketing and CRM, including segmentation and automation.
• Strong project management and multi-campaign coordination.
• Collaborating with designers, content creators and agencies from brief to delivery.
• Strong understanding of digital marketing channels and analytics.

Responsibilities

• Lead the planning, delivery and optimisation of day-to-day marketing campaigns.
• Collaborate with Commercial and Ticketing teams to support sales initiatives.
• Identify trends and translate insights into impactful campaigns for supporters and partners.
• Develop the club's social media, content and channel strategies to grow audiences.
• Plan match day experiences and be involved in activations and promotions.
• Deliver integrated campaigns with stakeholders across clubs teams and partners.
• Manage agencies, suppliers and content partners to deliver assets.

Skills

Campaign management

Email marketing

CRM & segmentation

Digital marketing

Content planning

Brand awareness

Stakeholder mgmt

Analytics

Social media

Project management

Education

Marketing degree

Tools

CRM software

Email marketing tools

Analytics tools

Job description

Connacht Rugby is seeking a Marketing Manager to translate brand strategy into high-performing campaigns that grow the supporter base and fill Dexcom Stadium. You will lead day-to-day planning, delivery and optimization, working cross-functionally with Commercial and Ticketing teams to drive sales initiatives.

You will contribute creative thinking, turn insights into standout campaigns, and act as an ideas hub for the organisation, strengthening the Connacht Rugby brand and driving commercial