Luxury Hotel Marketing Lead

The Johnstown Estate; Enfield; On-site; EUR 60,000 - 90,000; Full time

Job summary

The Johnstown Estate in Ireland is seeking a skilled marketing professional to lead strategic planning and execution across digital, social, and traditional channels. You will oversee a marketing team to deliver brand-aligned campaigns, manage paid advertising, and drive bookings through targeted promotions.

With 2+ years in a senior marketing role within luxury hospitality, you will shape messaging, optimize performance, and collaborate with sales to maximize revenue.

Qualifications

• 2+ years in a senior marketing role, preferably luxury hospitality.
• Strong understanding of digital marketing trends and tools.
• Excellent communication and interpersonal skills.
• Data-driven mindset with proficiency in analytics tools.
• Project management skills with the ability to handle multiple tasks simultaneously.

Responsibilities

• Develop and implement a strategic marketing plan aligned with the hotel's overall business goals.
• Oversee the marketing team to plan and execute social media campaigns that align with the hotel's brand identity and marketing objectives while ensuring the team engages and responds to comments or inquiries.
• Identify target audiences and key market segments for focused marketing efforts.
• Maintain and enhance the hotel's brand image and positioning.
• Ensure consistency in messaging across all marketing channels.
• Create and manage a paid digital advertising strategy, including platform selection, ad messaging & creatives, budget & bidding strategy, landing pages and tracking & analytics.
• Manage and coordinate marketing events, launches, and promotional activities.
• Managing the planning, creation, design, and distribution of the company's e-zines, ensuring engaging content aligned with brand and objectives.
• Analyse online metrics and adjust strategies to optimize performance.
• Plan and manage all stages of hotels professional photo and video production, from pre-production to post-production, including developing briefs and story boards, logistics, styling and budgeting.
• Manage and coordinate the creation of engaging content for the hotel's website, social media, and marketing collateral.
• Develop and coordinate promotions and special offers to drive bookings and revenue.
• Build and maintain relationships with media outlets, influencers, and industry partners.
• Manage, write, edit, and proofread press releases for company announcements.
• Manage and coordinate media events, and familiarization trips.
• Work closely with the sales team to develop marketing materials that support sales efforts.
• Assist in creating packages and promotions for different market segments.
• Conduct market research to stay informed about industry trends and customer preferences.
• Utilize insights to adapt marketing strategies.
• Develop and manage the marketing budget, ensuring effective allocation of resources.
• Monitor expenses and evaluate ROI for marketing activities.
• Utilize analytics tools to measure the performance of marketing campaigns.
• Provide regular reports and insights to management on key performance indicators.

Skills

Digital marketing

Analytics tools

Communication skills

Creative thinking

Project management

Team leadership

Collaboration

Graphic design familiarity

Adaptability

Education

Bachelor's degree in Marketing/Business

Tools

Analytics tools

Graphic design tools

Job description

The Johnstown Estate in Ireland is seeking a skilled marketing professional to lead strategic planning and execution across digital, social, and traditional channels. You will oversee a marketing team to deliver brand-aligned campaigns, manage paid advertising, and drive bookings through targeted promotions.

With 2+ years in a senior marketing role within luxury hospitality, you will shape messaging, optimize performance, and collaborate with sales to maximize revenue.