Luxury Destination Marketing Lead

Westport Estate; Westport; On-site; EUR 70,000 - 100,000; Full time

Job summary

Westport Estate in Westport, Ireland, invites a Marketing Manager to lead the integrated marketing strategy across The Grace, Westport Estate, Westport Adventure and future attractions. The role focuses on brand-building, occupancy and revenue growth for a luxury destination undergoing significant development supported by Failte Ireland.

The successful candidate will combine strategic thinking, commercial acumen and hands-on execution to shape the estate's premium profile for domestic and

Responsibilities

• Develop and implement an integrated multi-channel marketing strategy for Westport Estate and its portfolio.
• Define the positioning of each proposition within the Westport Estate portfolio.
• Position and market The Grace, leveraging its SLH membership to attract luxury travellers.
• Grow Westport Estate as a year-round destination linking accommodation, adventure and experiences.
• Plan, execute and report on integrated campaigns across digital, social media, PR, print and partners.
• Build relationships with media and influencers to secure high-quality coverage.
• Oversee content across websites, social media, email, ads and brochures for consistency.
• Drive awareness and revenue via paid/organic social, SEO and email marketing.
• Develop CRM strategies from pre-arrival to post-visit engagement.
• Monitor market trends and behaviour to refine strategies and opportunities.
• Lead campaigns for Estate events, activations and new visitor attractions.
• Coordinate with teams to support occupancy, visitor numbers and revenue.
• Manage the marketing budget with KPIs and ROI measurement.
• Oversee external agencies and partners to ensure quality.
• Collaborate with senior management across The Grace and other portfolios.

Job description

Westport Estate in Westport, Ireland, invites a Marketing Manager to lead the integrated marketing strategy across The Grace, Westport Estate, Westport Adventure and future attractions. The role focuses on brand-building, occupancy and revenue growth for a luxury destination undergoing significant development supported by Failte Ireland.

The successful candidate will combine strategic thinking, commercial acumen and hands-on execution to shape the estate's premium profile for domestic and