Marketing Manager

Hollybank Trustees Ltd; Westport; On-site; EUR 70,000 - 90,000; Full time

Job summary

Westport Estate is seeking a dynamic Marketing Manager to lead the integrated strategy for the luxury destination, including The Grace, Westport Estate, Westport Adventure and future experiences. You will shape brand identities, drive visitation and revenue across domestic and international markets.

The role requires strategic thinking, commercial acumen and strong executional skills to market multiple propositions while building a cohesive destination brand.

Responsibilities

• Strategic Marketing Leadership: Develop and implement an integrated, multi-channel marketing strategy for Westport Estate and its portfolio.
• Portfolio & Brand Management: Develop and protect the positioning of each proposition within the wider Westport Estate portfolio.
• Luxury Hotel Marketing: Lead the marketing of The Grace, Westport Estate, leveraging its SLH membership to attract high-value travellers.
• Destination Marketing: Position Westport Estate as a year-round destination with strong cross-portfolio appeal.
• Campaign Management: Plan, execute and report on campaigns across digital, PR, print, partnerships and influencer activity.
• Public Relations & Media Relations: Build relationships with national/international media to secure high-quality coverage.
• Content Strategy: Oversee content across websites, social media, email, brochures and promotional materials.
• Digital & Social Media: Drive awareness and bookings through paid/organic social, SEO and digital ads.
• CRM & Guest Journey: Optimise CRM, audience segmentation and guest journey from pre-arrival to post-visit.
• Guest & Market Insights: Monitor trends to refine strategies and opportunities.
• Event & Experience Promotion: Lead campaigns for estate events and new attractions.
• Revenue & Commercial Performance: Align marketing with occupancy, revenue and business objectives.
• Budget & Performance Management: Manage budget, KPIs, ROI, and resource deployment.
• Agency & Supplier Management: Oversee external partners to ensure high-quality delivery.
• Cross-Portfolio Collaboration: Work with senior teams to ensure a cohesive destination brand.

Job description

Location: On site / Westport, Co. Mayo, Ireland
job type: Permanent / Full-time
Sector and subsector: Commercial & Marketing | Hospitality
Salary: Negotiable salary

We are seeking a dynamic, commercially focused and innovative Marketing Manager to lead the marketing strategy and execution for Westport Estate, one of Ireland’s most ambitious destination developments.

With a significant €65 million development programme supported through Fáilte Ireland, Westport Estate is entering an exciting period of growth, encompassing The Grace, Westport Estate; Westport Adventure; and a growing portfolio of hospitality, leisure and immersive visitor experiences.

At the heart of the Estate’s luxury hospitality offering is The Grace, Westport Estate, a member of Small Luxury Hotels of the World, providing a distinctive luxury proposition for domestic and international guests.

The Marketing Manager will be responsible for developing and delivering an integrated marketing strategy across the Estate portfolio, building brand awareness, driving visitation, occupancy and revenue, and positioning Westport Estate and its individual experiences to both domestic and international audiences.

This is a highly visible role with the opportunity to shape the brand and commercial success of a major Irish tourism destination at a significant stage of its development.

• Strategic Marketing Leadership: Develop and implement an integrated, multi-channel marketing strategy for Westport Estate and its portfolio, including The Grace, Westport Estate, Westport Adventure and future Visitor attractions, leisure and immersive experiences.
• Portfolio & Brand Management: Develop and protect the positioning of each proposition within the wider Westport Estate portfolio, ensuring clear and compelling identities while creating opportunities for cross-promotion and a cohesive overall destination brand.
• Luxury Hotel Marketing: Lead the positioning and marketing of The Grace, Westport Estate, leveraging its membership of Small Luxury Hotels of the World to strengthen its profile within the luxury Irish and international travel market and drive high-value, direct and trade business.
• Destination Marketing: Develop Westport Estate as a compelling year-round destination, connecting its accommodation, adventure, leisure, events and future experiences to create a strong overall visitor proposition.
• Campaign Management: Plan, execute and report on integrated campaigns across digital, social media, PR, print, partnerships, influencer activity and other relevant channels, with a strong focus on commercial return.
• Public Relations & Media Relations: Build relationships with national and international media, travel journalists, luxury travel publications, adventure and lifestyle media, influencers and key opinion formers to generate high-quality coverage across the portfolio.
• Content Strategy: Oversee the development of high-quality content across websites, social media, email, advertising, brochures and promotional materials, ensuring consistency of tone, visual identity and brand messaging.
• Digital & Social Media: Drive awareness, engagement, traffic, bookings and revenue through paid and organic social media, digital advertising, SEO, email marketing and other digital channels.
• CRM & Guest Journey: Manage and maximise the Estate’s CRM capability, developing audience segmentation, data-led communications and guest journey strategies across the portfolio, from pre-arrival through to post-stay/post-visit engagement.
• Guest & Market Insights: Monitor customer behaviour, market trends, competitor activity and industry developments, using data and insight to refine strategies and identify new commercial opportunities.
• Event & Experience Promotion: Lead marketing campaigns for Estate events, seasonal activations, exclusive launches, VIP experiences and new visitor attractions.
• Revenue & Commercial Performance: Work closely with commercial, sales, reservations and operational teams to ensure marketing activity supports occupancy, visitor numbers, revenue generation and wider business objectives.
• Budget & Performance Management: Manage the marketing budget, establish clear KPIs and measure campaign performance and ROI, ensuring resources are deployed effectively.
• Agency & Supplier Management: Manage external agencies, media partners, creative suppliers, photographers, influencers and other marketing partners, ensuring high-quality delivery and alignment with the Estate’s strategic objectives.
• Cross-Portfolio Collaboration: Work closely with senior management and teams across The Grace, Westport Adventure, hospitality, sales, operations, events and guest services to ensure a joined-up approach to marketing and commercial performance.

The Opportunity

This role offers an exceptional opportunity for an ambitious marketing professional to play a leading role in the evolution of Westport Estate, bringing together a luxury hotel, adventure experiences and a growing portfolio of leisure and immersive attractions.

With The Grace, Westport Estate benefiting from its Small Luxury Hotels of the World affiliation and the wider Estate undergoing significant investment and development through its €65 million Fáilte Ireland-supported programme, the Marketing Manager will have the opportunity to support in the positioning, reputation and commercial success of an evolving Irish destination.

The successful candidate will combine strategic thinking, creativity, commercial awareness and strong executional skills, with the ability to market multiple propositions while building a distinctive and cohesive destination brand.

This job description is not intended to be either prescriptive or exhaustive. It is issued as a framework to outline the principal areas of responsibility at the time of writing and may evolve in line with the continued development of Westport Estate.