Marketing Manager, Luxury Destination & Experiences

Hollybank Trustees Ltd; Westport; On-site; EUR 70,000 - 90,000; Full time

Job summary

Westport Estate is seeking a dynamic Marketing Manager to lead the integrated strategy for the luxury destination, including The Grace, Westport Estate, Westport Adventure and future experiences. You will shape brand identities, drive visitation and revenue across domestic and international markets.

The role requires strategic thinking, commercial acumen and strong executional skills to market multiple propositions while building a cohesive destination brand.

Responsibilities

• Strategic Marketing Leadership: Develop and implement an integrated, multi-channel marketing strategy for Westport Estate and its portfolio.
• Portfolio & Brand Management: Develop and protect the positioning of each proposition within the wider Westport Estate portfolio.
• Luxury Hotel Marketing: Lead the marketing of The Grace, Westport Estate, leveraging its SLH membership to attract high-value travellers.
• Destination Marketing: Position Westport Estate as a year-round destination with strong cross-portfolio appeal.
• Campaign Management: Plan, execute and report on campaigns across digital, PR, print, partnerships and influencer activity.
• Public Relations & Media Relations: Build relationships with national/international media to secure high-quality coverage.
• Content Strategy: Oversee content across websites, social media, email, brochures and promotional materials.
• Digital & Social Media: Drive awareness and bookings through paid/organic social, SEO and digital ads.
• CRM & Guest Journey: Optimise CRM, audience segmentation and guest journey from pre-arrival to post-visit.
• Guest & Market Insights: Monitor trends to refine strategies and opportunities.
• Event & Experience Promotion: Lead campaigns for estate events and new attractions.
• Revenue & Commercial Performance: Align marketing with occupancy, revenue and business objectives.
• Budget & Performance Management: Manage budget, KPIs, ROI, and resource deployment.
• Agency & Supplier Management: Oversee external partners to ensure high-quality delivery.
• Cross-Portfolio Collaboration: Work with senior teams to ensure a cohesive destination brand.

Job description

Westport Estate is seeking a dynamic Marketing Manager to lead the integrated strategy for the luxury destination, including The Grace, Westport Estate, Westport Adventure and future experiences. You will shape brand identities, drive visitation and revenue across domestic and international markets.

The role requires strategic thinking, commercial acumen and strong executional skills to market multiple propositions while building a cohesive destination brand.