Hybrid Dublin: BTL Activations Lead for FMCG

Heineken; Dublin; Hybrid; EUR 65,000 - 90,000; Full time

Job summary

HEINEKEN Ireland in Dublin seeks a BTL Activations Manager to lead brand activation across On & Off Trade channels. You will own activation plans, build a compelling consumer journey and manage budgets with ROI analysis.

Reporting to Marketing, you will collaborate with Channel Teams and external agencies to deliver innovative campaigns that drive category growth and elevate the HEINEKEN Ireland brand.

Qualifications

• 3+ years in Brand/Trade Marketing, Digital in FMCG.
• Excellent project management and strategic thinking.
• Strong consumer focus with initiative and agility.

Responsibilities

• Own and manage BTL activation plans across On & Off Trade channels.
• Develop activation calendar aligned with Marketing & Channel Teams.
• Collaborate with On/Off Trade stakeholders; manage external agencies and suppliers.
• Manage budgets and ROI analysis with monthly spend updates.
• Build consumer insights to inform activation briefs and bring campaigns to life.
• Drive innovative activation mechanics and explore darker market initiatives.

Skills

Project management

Strategic thinking

Consumer focus

IDDM initiatives

Job description

HEINEKEN Ireland in Dublin seeks a BTL Activations Manager to lead brand activation across On & Off Trade channels. You will own activation plans, build a compelling consumer journey and manage budgets with ROI analysis.

Reporting to Marketing, you will collaborate with Channel Teams and external agencies to deliver innovative campaigns that drive category growth and elevate the HEINEKEN Ireland brand.