Growth Marketing Manager, EMEA

Meta; Dublin; On-site; EUR 90,000 - 140,000; Full time

Job summary

Meta is seeking an experienced Growth Marketing Manager for the EMEA region to scale user acquisition, engagement, and revenue using AI-driven marketing strategies. You will own end-to-end paid social and digital campaign performance, optimise ROAS and ROI, and push for measurable impact through AI-enabled experimentation and automation.

The role requires a strong track record in performance marketing, cross-functional collaboration, and excellent communication.

Qualifications

• 8+ years in performance or growth marketing with measurable scale.
• Proven track record driving scalable user acquisition and revenue.
• Strong analytical skills using data to inform decisions.
• AI fluency in day-to-day marketing work for faster outcomes.
• Experience managing cross-functional projects and collaborating with diverse teams.
• Excellent communication skills, able to distill complex concepts.
• Experience with Meta Ads Manager, Google Ads, and marketing automation tools.
• Experience in campaign strategy & brief writing; ability to guide AI-driven campaigns.
• Knowledge of signals, SQL, and audience fluency to target effectively.

Responsibilities

• Develop full-funnel campaigns across paid social, search, and other channels to drive acquisitions and brand awareness.
• Analyze performance data to identify growth opportunities and optimize spend using AI.
• Experiment with new growth tactics and AI-driven approaches for CAC, LTV, and scalability.
• Monitor daily campaign operations and provide actionable optimization recommendations.
• Manage budgets and forecast performance, adjusting channel allocation to meet targets.
• Collaborate with product marketing, martech, research, and creative teams.
• Partner with analytics to develop measurement frameworks and attribution models.
• Ensure responsible, policy-compliant use of AI in marketing.
• Demonstrate measurable impact from AI-augmented workflows and share learnings.

Skills

8+ years growth marketing

Data-driven marketing

AI fluency

Cross-functional collaboration

Analytical mindset

Excellent communication

Meta Ads Manager & Google Ads

Experimentation & optimization

Tools

Meta Ads Manager

Google Ads

SQL

Marketing automation tools

Job description

We are seeking an experienced EMEA Growth Marketing Manager to scale user acquisition, engagement, and revenue through data-driven marketing strategies. This role will own end-to-end paid social and digital campaign performance — optimising for ROAS, ROI, and overall marketing impact — using AI as the primary toolkit to move faster, test smarter, and deliver outsized results.The ideal candidate is an experienced growth marketer who already uses AI fluently in their day-to-day work — from analysis and experimentation to creative prototyping and workflow automation — and sees AI as the multiplier that unlocks step-change performance gains.

Growth Marketing Manager, EMEA Responsibilities:

• Develop and execute full-funnel marketing campaigns across paid social, search, and other digital channels to drive acquisitions, retention, and brand awareness at scale
• Analyse campaign performance data to identify growth opportunities and optimize marketing spend for maximum efficiency, using AI to accelerate insight generation and surface opportunities faster
• Explore and experiment with new growth tactics and channels with an eye on CAC, LTV, and scalability — leveraging AI to rapidly prototype, stress-test, and validate new approaches
• Monitor daily campaign operations and performance metrics, providing actionable recommendations for real-time optimization and anomaly detection
• Manage budgets and forecast marketing performance to meet or exceed growth targets, actively adjusting channel allocation and spend based on in-flight data and business priorities
• Collaborate cross-functionally with product marketing, martech, research, and creative teams to align strategies with business goals
• Partner with analytics and data science teams to develop measurement frameworks and attribution models
• Use AI as the default toolkit for day-to-day work — from analysis and experimentation to creative prototyping and workflow automation — while ensuring responsible, policy-compliant use
• Demonstrate measurable impact from AI-augmented ways of working (e.g., time savings, efficiency gains, faster iteration) and share learnings to scale adoption across the team
• Stay current with industry trends, tools, and emerging AI capabilities to continuously improve marketing effectiveness

Minimum Qualifications:

• 8+ years of experience in performance marketing, growth marketing, or digital marketing roles with measurable scale outcomes
• Proven track record of driving scalable user acquisition and revenue growth through paid media and digital channels
• Strong analytical skills with experience using data to inform decisions and optimize campaigns
• Demonstrated AI fluency — already using AI tools in day-to-day marketing work (analysis, experimentation, content, automation) to deliver faster and better outcomes
• Experience managing cross-functional projects and collaborating with diverse teams
• Excellent communication skills, able to distill complex concepts into clear, compelling messages
• Experience with marketing tools and platforms such as Meta Ads Manager, Google Ads, and marketing automation tools
• Experience in campaign strategy & brief writing: Can write a brief sharp enough for an AI agent to build the whole campaign from while ensuring it will result in the desired business objective
• Provides marketing data & audience fluency: Knows signals, SQL, and holdouts well enough to catch and correct a wrong audience
• Experience in journey & marketing automation: Has built multi-channel journeys before, so can validate and fix AI-generated ones
• Strong judgment in Messaging, creative and brand. Owns copy and creative quality, including brand/legal review and localization requests
• Judgement in QA & escalation: Rigorous pre-launch QA, owns the launch call, and knows when to elevate to a specialist (Marketing Audiences, Channels, etc.)
• Ability to prioritize competing workstreams based on impact and business needs, and to adjust plans as market conditions, data, or priorities shift

Preferred Qualifications:

• Leadership experience managing complex marketing projects with multiple concurrent campaigns or initiatives
• Experience adhering to and implementing responsible, ethical AI practices (e.g., risk assessment, bias mitigation, quality and accuracy reviews)
• Demonstrated ongoing AI skill development (e.g., prompt/context engineering, agent orchestration) and staying current with emerging AI technologies
• Experience in B2B or B2C marketing within technology, retail, or digital advertising industries
• Proven time management and prioritization ability within a high-velocity, dynamic environment
• Track record of scaling AI adoption and sharing best practices across a team or an organisation
• Experience with A/B testing, experimentation, and marketing analytics platforms
• Comfort operating beyond traditional role boundaries — prototyping, building analysis frameworks, drafting strategy — particularly in ambiguous or fast-moving situations
• Experience managing stakeholder relationships and presenting marketing strategy and results to cross-functional leadership to align on priorities and drive decisions
• Demonstrated ability to integrate AI tools to optimize/redesign workflows and drive measurable impact (e.g., efficiency gains, quality improvements)
• Knowledge of regional EMEA markets and digital advertising landscapes

About Meta:

Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today—beyond the constraints of screens, the limits of distance, and even the rules of physics. Individual compensation is determined by skills, qualifications, experience, and location. Compensation details listed in this posting reflect the base hourly rate, monthly rate, or annual salary only, and do not include bonus, equity or sales incentives, if applicable. In addition to base compensation, Meta offers benefits. Learn more about benefits at Meta.