Head of Aftersales - Ireland

Geely Auto UK; Dublin; On-site; EUR 120,000 - 170,000; Full time

Benefits offered by this job

Bike2work scheme

25 days annual leave + bank holidays

Company pension scheme

Geely ECOS scheme

Car allowance

Private Medical Insurance

Life assurance

Enhanced Maternity and Paternity Pay

Medicash

Job summary

Geely Auto Ireland seeks a Head of Aftersales to lead the development and execution of the Ireland aftersales and customer ownership strategy, delivering outstanding ownership experience, warranty governance and retailer collaboration.

This leadership role requires strong operational capability, technical understanding and cross-functional coordination within a fast-growing startup environment, aligning with UK and regional teams to establish a high-performing network.

Qualifications

• Bachelor’s degree or equivalent preferred.
• Significant experience within automotive aftersales or leadership environments.
• Strong understanding of automotive retailer aftersales operations and warranty processes.
• Experience coordinating cross-functional operational and technical activities.
• Excellent stakeholder management and communication skills.
• Comfortable operating in startup/growth-phase environments.

Responsibilities

• Lead development and implementation of Ireland aftersales strategy.
• Oversee retailer aftersales performance and customer ownership experience.
• Monitor warranty operations, technical support and process compliance.
• Coordinate cross-functional activities with UK/regional teams.
• Drive continuous improvement to protect brand reputation.
• Lead, develop and empower the Ireland Aftersales team.
• Work with Sales, Operations and Finance to support business goals.

Skills

Leadership

Customer focus

Stakeholder management

Communication skills

Problem solving

Operational judgement

Education

Bachelor’s degree or equivalent

Job description

• Bike2work scheme

At Geely, our story began in 1986 with a simple but powerful idea, an idea that has driven us to become one of the world’s most forward-thinking automotive groups. For nearly three decades, we’ve been redefining mobility through our iconic global brands, including Geely Auto, Volvo Cars, Polestar, Lotus, Zeekr, Lynk & Co, the London Electric Vehicle Company, Farizon, and more. We are Geely Auto UK, the UK arm of Geely Auto Group. Having entered the market in 2025 with our first electric SUV, the Geely EX5, we’re continuing to grow rapidly as we build a nationwide dealer and service network.

Job Purpose

The Head of Aftersales – Ireland will lead the development, implementation and ongoing management of the Geely Auto Ireland aftersales and customer ownership strategy.

As a key member of the Ireland leadership team, the role will oversee retailer aftersales performance, customer satisfaction, ownership experience, warranty operations, technical support, parts operations, technical quality escalation and operational aftersales readiness across the Irish market.

Working closely with Ireland leadership, UK and regional aftersales teams, retailer partners and operational stakeholders, the successful candidate will play a critical role in establishing a high-performing aftersales operation capable of delivering excellent customer experience, strong retailer operational standards and long-term brand reputation within the Irish market.

This is a strategically important leadership role requiring strong operational capability, technical understanding, customer focus and cross-functional coordination within a fast-paced startup environment.

Main Responsibilities

Aftersales Strategy & Operational Leadership

• Lead development and implementation of Geely Auto Ireland’s aftersales and customer ownership strategy.
• Establish scalable aftersales operational processes, standards and governance frameworks aligned with long-term business growth.
• Support retailer aftersales operational readiness and launch preparation activities.
• Develop and maintain strong working relationships with retailer aftersales leadership teams.
• Support implementation of retailer aftersales KPIs, operational standards and customer experience objectives.

Customer Satisfaction & Ownership Experience

• Lead aftersales customer satisfaction and ownership experience performance across the Ireland network.
• Support implementation of customer-focused aftersales processes and service standards.
• Monitor customer satisfaction performance, ownership feedback and retailer aftersales experience metrics.
• Oversee escalation management processes relating to customer concerns, technical dissatisfaction and ownership issues.
• Support implementation of corrective action plans and continuous improvement initiatives to enhance customer experience and brand reputation.
• Work collaboratively with retailer partners and internal stakeholders to improve ownership journey performance and customer retention.

Warranty & Technical Operations

• Oversee warranty operations, technical support activities and retailer technical process compliance across the Ireland network.
• Support effective warranty governance, claim management and retailer process adherence.
• Coordinate technical support escalation processes between Ireland retailers and UK/regional technical teams.
• Support investigation, root cause analysis and resolution of technical quality issues impacting customers or retailer operations, including the market implementation of campaigns and recall activities in full compliance with applicable regulations and legislation
• Maintain oversight of technical campaign implementation, service actions and retailer technical readiness activities.
• Work closely with product, engineering and technical teams to support field quality feedback and issue resolution processes.

Technical Quality & Reputation Management

• Monitor technical quality trends, retailer feedback and customer ownership issues across the Ireland market.
• Lead escalation management relating to significant customer, technical or reputational concerns.
• Support implementation of structured corrective actions, retailer action plans and technical improvement initiatives.
• Coordinate effectively with UK, regional and factory quality functions where required.
• Maintain strong focus on brand reputation, customer trust and ownership confidence during market establishment phase.

Parts Operations & Supply Support

• Oversee Ireland aftersales parts operations and retailer parts support activities.
• Support implementation of scalable parts supply and retailer support processes aligned with business growth requirements.
• Own and develop the vehicle Accessories workstream
• Work collaboratively with logistics, operations and retailer stakeholders to support parts availability and operational continuity.
• Support development of retailer parts standards, operational processes and inventory governance activities.
• Maintain oversight of retailer parts performance and operational support requirements.

Homologation and Regulatory Coordination

• Support aftersales and technical coordination activities relating to homologation, technical compliance and operational readiness requirements.
• Coordinate with UK and regional compliance functions regarding technical updates, field actions and product support activities.
• Support retailer readiness relating to technical product updates, compliance actions and service campaigns where required.
• Maintain awareness of relevant Irish and EU automotive operational and technical compliance requirements impacting aftersales activities.

Retailer Performance & Network Support

• Support implementation and monitoring of retailer aftersales operational standards and performance KPIs.
• Conduct retailer aftersales reviews, operational discussions and improvement planning activities where appropriate.
• Support retailer capability development and operational improvement initiatives.
• Coordinate effectively with Network Development and Sales teams to support overall retailer performance and operational readiness.

Leadership & Cross-Functional Collaboration

• Lead, support and develop the Ireland Aftersales team.
• Foster a collaborative, customer-focused and solutions-oriented team culture.
• Work closely with Sales, Marketing, Operations, Logistics and Finance teams to support wider Ireland business objectives.
• Coordinate effectively with UK and regional aftersales and technical functions to support operational alignment and knowledge sharing.
• Support wider Ireland launch preparation and business development activities where required.

Education, Skills And Personal Characteristics Required

• Bachelor’s degree or equivalent preferred.
• Significant experience within automotive aftersales, technical operations or customer service leadership environments.
• Strong understanding of automotive retailer aftersales operations, warranty processes and technical support functions.
• Experience leading customer satisfaction, technical quality or ownership experience initiatives advantageous.
• Experience managing retailer aftersales performance and operational standards beneficial.
• Strong understanding of automotive technical escalation, field quality and corrective action processes.
• Experience coordinating cross-functional operational and technical activities.
• Existing relationships within the Irish automotive sector advantageous.
• Comfortable operating within startup and growth-phase business environments.
• Strong operational and leadership capability.
• Excellent stakeholder management and communication skills.
• Strong customer-focused and solutions-oriented mindset.
• Strong technical awareness and problem-solving capability.
• Commercially aware with strong operational judgement.
• Ability to manage multiple operational and technical priorities simultaneously.
• High attention to detail and governance awareness.

What Can We Offer You Beyond The Salary

• 25 days annual leave + bank holidays
• Company pension scheme
• Geely ECOS scheme
• Car allowance
• Private Medical Insurance
• x6 Life assurance
• Enhanced Maternity and Paternity Pay
• Medicash
• Bike2work scheme

We Are An Equal Opportunities Employer

At Geely Auto UK, we value diversity and inclusion and welcome applications from all candidates. We are committed to fair recruitment and ensuring everyone has the opportunity to reach their full potential. To thrive at Geely Auto UK we believe that you have the courage to lead with trust and care and you don’t mind getting your hands dirty. You are highly innovative and have a great ability to adapt and perform in a constantly changing, fast-paced, highly demanding work environment. Like us, you believe it’s important to have a passion to work in an international and multicultural environment with the desire and ability to embrace the diversity of people, perspectives, and styles.