GTM Activation Marketing Lead for Workday

Kainos; Dublin; On-site; EUR 70,000 - 100,000; Full time

Job summary

Kainos invites you to join as a GTM Activation Marketing Manager to shape and own the activation strategy for our Workday product campaigns. You’ll orchestrate cross-functional teams across Sales, Product Marketing, Alliances and Marketing Operations to drive pipeline and brand impact across channels.

In this role you’ll translate strategic priorities into multi-channel campaigns, optimise buyer journeys, and report on ROI with a focus on collaboration and measurable results within a dynamic,

Qualifications

• Substantial experience in marketing, including at a strategic/management level, with clear evidence of success in prior roles.
• Experience in B2B campaign activation and delivery, with a strong track record of executing integrated, multi-channel campaigns.
• Experience of developing marketing strategies focused on maximising success in target markets.
• Experience in developing and implementing marketing campaigns that drive business results and meet objectives.
• Strong experience working with Sales and SDR teams to generate and convert pipeline.
• Strong understanding and experience of CRM and marketing automation platforms.
• Demonstrated ability to communicate, present, influence credibly and build strong trusted relationships - at all levels of the organisation and with external partners.
• Experience of working in a matrixed environment, collaborating across multiple teams.
• Capable of managing multiple campaigns and priorities in a highly competitive and fast-paced environment while meeting deadlines.
• Strong interpersonal, verbal, and written communication skills.
• Ability to cultivate ideas while aligning to brand and messaging strategy.
• Ability to think ‘outside the box’

Responsibilities

• Own campaign activation strategy, plans and budgets and ensure alignment with commercial priorities.
• Create and activate campaigns and content across multiple channels to drive awareness, demand and pipeline growth.
• Align with Sales and SDR teams to ensure successful launch, activation and follow-up of campaigns.
• Own measurement, ROI reporting, and optimization across campaigns and activities.
• Build strategic alliances with Partners and work with Alliances and Partner Marketing.
• Collaborate across Marketing and broader business teams to maintain consistency and drive OKRs.

Skills

Campaign activation

B2B marketing

Strategic planning

Stakeholder management

CRM & marketing automation

Multi-channel campaigns

Lead generation

Presentation skills

Education

Degree in Marketing or related

Tools

Salesforce Marketing Cloud

HubSpot

Job description

Kainos invites you to join as a GTM Activation Marketing Manager to shape and own the activation strategy for our Workday product campaigns. You’ll orchestrate cross-functional teams across Sales, Product Marketing, Alliances and Marketing Operations to drive pipeline and brand impact across channels.

In this role you’ll translate strategic priorities into multi-channel campaigns, optimise buyer journeys, and report on ROI with a focus on collaboration and measurable results within a dynamic,