Growth Marketing Manager, EMEA

Meta Careers; Dublin; On-site; EUR 70,000 - 110,000; Full time

Job summary

Meta Careers in Dublin is seeking an experienced EMEA Growth Marketing Manager to scale user acquisition, engagement, and revenue through data-driven marketing strategies. You will own end-to-end paid social and digital campaign performance, optimizing ROAS, ROI, and overall impact using AI as the core toolkit.

The ideal candidate leverages AI fluently to accelerate insights, prototype creative ideas, and automate workflows.

Qualifications

• Experience with paid social, search, and other digital channels.
• Proven ability to analyze campaign data and optimize CAC/LTV.
• Experience using AI tools to inform testing and automation.
• Forecast budgets and adjust channel mix.

Responsibilities

• Develop and execute full-funnel campaigns across paid social, search, and other digital channels.
• Analyse campaign data to identify growth opportunities and optimize spend.
• Experiment with new growth tactics while monitoring CAC, LTV, and scalability.
• Monitor daily performance and provide real-time optimization recommendations.
• Manage budgets and forecast performance, adjusting channel allocation.
• Collaborate with product marketing, martech, research, and creative teams.
• Partner with analytics and data science to build measurement and attribution.

Skills

Paid social

End-to-end marketing

AI in marketing

Data analysis

Budget management

Cross-functional collaboration

Job description

# Growth Marketing Manager, EMEADublin, Ireland+1 locationMarketing+ 1 moreApply nowWe are seeking an experienced EMEA Growth Marketing Manager to scale user acquisition, engagement, and revenue through data-driven marketing strategies. This role will own end-to-end paid social and digital campaign performance — optimising for ROAS, ROI, and overall marketing impact — using AI as the primary toolkit to move faster, test smarter, and deliver outsized results.The ideal candidate is a experienced growth marketer who already uses AI fluently in their day-to-day work — from analysis and experimentation to creative prototyping and workflow automation — and sees AI as the multiplier that unlocks step-change performance gains.---## Growth Marketing Manager, EMEA Responsibilities* Develop and execute full-funnel marketing campaigns across paid social, search, and other digital channels to drive acquisition, retention, and brand awareness at scale* Analyse campaign performance data to identify growth opportunities and optimize marketing spend for maximum efficiency, using AI to accelerate insight generation and surface opportunities faster* Explore and experiment with new growth tactics and channels with an eye on CAC, LTV, and scalability — leveraging AI to rapidly prototype, stress-test, and validate new approaches* Monitor daily campaign operations and performance metrics, providing actionable recommendations for real-time optimisation and anomaly detection* Manage budgets and forecast marketing performance to meet or exceed growth targets, actively adjusting channel allocation and spend based on in-flight data and business priorities* Collaborate cross-functionally with product marketing, martech, research, and creative teams to align strategies with business goals* Partner with analytics and data science teams to develop measurement frameworks and attribution models