Growth-Driven Social Media Lead

Village Vets; Dublin; Hybrid; EUR 55,000 - 60,000; Full time

Benefits offered by this job

Health cash plan

Pension scheme

Gym membership subsidy

Free pet health plan

Paid charity day

Additional leave with service

Funded CPD

Statutory sick pay

Enhanced maternity, paternity and adop

Job summary

Village Vets in Ireland is seeking a social media lead to own paid and organic activity across multiple clinics. Based in a hybrid setup at Rosemount Business Park, you will plan Meta campaigns, shape content pillars, and drive local activation to grow bookings and brand presence.

You will manage budgets, test strategies, and report on performance, collaborating with clinic teams and the creative studio to deliver engaging campaigns that connect with communities and customers.

Qualifications

• 3-4+ years in a social media role.
• Hands-on experience with Meta paid media and organic social beyond boosted posts.
• Experience owning paid budgets and making optimisation decisions.
• Ability to interpret campaign data and connect channel metrics to commercial outcomes.
• Strong understanding of audience strategy, funnel design, creative testing and measurement.
• Editorial judgement to turn business priorities into engaging social content and campaigns.
• Comfort working across multiple locations or brands, ideally in consumer/retail/healthcare.

Responsibilities

• Paid social: plan, build, manage and optimise Meta campaigns, including budgets, audiences, creative testing, retargeting and clinic-level activity.
• Organic social: develop the channel strategy, content pillars, publishing cadence and editorial calendar across relevant group brands.
• Local activation: create a scalable model that gives clinics a local voice without creating fragmented or unmanaged social channels.
• Campaigns: translate commercial priorities, services, seasonal opportunities and clinic capacity into integrated social campaigns and clear briefs.
• Content direction: identify stories, formats and creative opportunities; brief and collaborate with the in-house designer on static, video and campaign assets.
• Community: oversee engagement, comments and social listening, with appropriate escalation for clinical, customer-service or reputational issues.
• Measurement: report on meaningful performance, explain why results changed and recommend what to scale, stop or test next.
• Experimentation: maintain an active testing roadmap across audiences, propositions, creative, formats, landing pages and calls to action.

Skills

Social media management

Meta paid ads

Organic social

Audience strategy

Campaign measurement

Stakeholder management

Job description

Village Vets in Ireland is seeking a social media lead to own paid and organic activity across multiple clinics. Based in a hybrid setup at Rosemount Business Park, you will plan Meta campaigns, shape content pillars, and drive local activation to grow bookings and brand presence.

You will manage budgets, test strategies, and report on performance, collaborating with clinic teams and the creative studio to deliver engaging campaigns that connect with communities and customers.