Global Content & Search Lead - AI, Governance & Analytics

Marsh Agency; Dublin; Hybrid; EUR 150,000 - 190,000; Full time

Job summary

Marsh Agency in Dublin is seeking a Digital Content and Search Lead to shape and execute global content strategy across organic, paid, and AEO, reporting to the Global Digital Marketing Lead. This senior role drives governance, operating models, and platform roadmaps while influencing content quality, personalization, testing, and optimization at scale.

You will collaborate with regional marketing teams, define KPIs, and lead enablement programs to embed standards, AI adoption, and best

Qualifications

• Experience governing AI use in workflows, including human review, quality control, and risk management.
• Experience using data, analytics, and KPIs to drive prioritization, experimentation, testing, and decision making.
• Experience with enterprise CMS platforms and paid/search technologies, analytics tools, and AI-enabled solutions.

Responsibilities

• Define and own the global strategy for digital content and search (organic, AEO, paid).
• Scale AI-enabled workflows and agents to support content enrichment, personalization, testing and optimization.
• Drive personalization, journeys, testing, and KPI-driven optimization across channels.
• Oversee governance of online content including editorial standards, accessibility, brand alignment, localization, IA, SEO/AEO, and site health.
• Monitor global KPIs and deliver executive-ready insights and dashboards.

Skills

AI governance

Data analytics

Stakeholder management

Executive communication

Tools

CMS platforms (Enterprise)

Analytics tools

AI-enabled workflows

Job description

Marsh Agency in Dublin is seeking a Digital Content and Search Lead to shape and execute global content strategy across organic, paid, and AEO, reporting to the Global Digital Marketing Lead. This senior role drives governance, operating models, and platform roadmaps while influencing content quality, personalization, testing, and optimization at scale.

You will collaborate with regional marketing teams, define KPIs, and lead enablement programs to embed standards, AI adoption, and best