Content Marketing Senior Analyst

Work with the Ireland’s #1 specialist recruitment company; Dublin; Hybrid; EUR 80,000 - 93,000; Full time

Job summary

Reed Specialist Recruitment Limited in Dublin is seeking a Content Marketing Senior Analyst (SEO/AEO) for a 12-month maternity cover starting January 2027. The role focuses on localising and optimising existing content to boost organic visibility across EMEA, using AI-driven marketing tools.

You will lead local SEO and AEO initiatives across European markets, collaborate with stakeholders and agency partners, and leverage AI and marketing tech to drive scalable results, content performance and

Qualifications

• 3-5+ years of experience in digital marketing, SEO or content marketing.
• Fluent English and fluent Italian or Spanish are essential.
• Strong understanding of SEO best practices and content optimisation.
• Experience using tools such as Semrush, Google Analytics (GA4), Search Console, WordPress, or similar platforms.
• Confident using AI tools such as Claude, Gemini, ChatGPT, or equivalent technologies.
• Strong analytical skills with the ability to translate data into business recommendations.
• Excellent project management and stakeholder engagement skills.
• Experience working within a fast-paced, collaborative environment.

Responsibilities

• Develop and execute local SEO and AEO strategies to increase organic visibility and lead generation.
• Manage relationships with external SEO agency partners.
• Optimise and localise digital content for specific markets and audiences.
• Partner with web teams to improve website performance and conversion rates.
• Analyse organic search performance and provide actionable insights to stakeholders.
• Use AI tools to streamline content optimisation and improve efficiency.
• Lead and support digital marketing projects across multiple regions.
• Monitor industry trends, search engine updates, and emerging digital marketing opportunities.

Skills

Digital marketing

SEO

Content marketing

AI tools

Data analysis

Tools

Semrush

Google Analytics GA4

Search Console

WordPress

Job description

Content Marketing Senior Analyst (SEO/AEO)

Location: Dublin (Hybrid)

Contract: 12-Month Maternity Cover to Start in January 2027

Salary: €80,000 - €93,000 DOE

Languages: Fluent English plus Italian OR Spanish

Are you passionate about SEO, digital content, and the latest AI-driven marketing strategies? We are seeking a Content Marketing Senior Analyst (SEO/AEO) to join a leading global technology organisation on a 12-month contract basis. This is an exciting opportunity to play a key role in driving organic growth across EMEA markets, helping to optimise content performance, improve search visibility, and generate demand through innovative digital marketing strategies.

The Role

Working within a high-performing digital marketing team, you will take ownership of local SEO and AEO (Answer Engine Optimisation) initiatives across key European markets. Rather than creating content from scratch, your focus will be on localising, optimising, and enhancing existing content to maximise engagement and conversion. You will collaborate closely with internal stakeholders, agency partners, and web production teams while leveraging AI tools and modern marketing technologies to drive scalable results.

Key Responsibilities

• Develop and execute local SEO and AEO strategies to increase organic visibility and lead generation
• Manage relationships with external SEO agency partners
• Optimise and localise digital content for specific markets and audiences
• Partner with web teams to improve website performance and conversion rates
• Analyse organic search performance and provide actionable insights to stakeholders
• Use AI tools to streamline content optimisation and improve efficiency
• Lead and support digital marketing projects across multiple regions
• Monitor industry trends, search engine updates, and emerging digital marketing opportunities

About You

• 3-5+ years' experience in digital marketing, SEO, content marketing, or a related field
• Fluent English and fluent Italian or Spanish are essential
• Strong understanding of SEO best practices and content optimisation
• Experience using tools such as Semrush, Google Analytics (GA4), Search Console, WordPress, or similar platforms
• Confident using AI tools such as Claude, Gemini, ChatGPT, or equivalent technologies
• Strong analytical skills with the ability to translate data into business recommendations
• Excellent project management and stakeholder engagement skills
• Ability to communicate complex concepts clearly and effectively
• Experience working within a fast-paced, collaborative environment
• Nice to Have Experience within a B2B, SaaS, or software-focused organisation
• Previous exposure to large-scale international or multi-market marketing campaigns
• Knowledge of Google algorithm updates and evolving search trends
• Experience working with Salesforce or similar CRM platforms
• Background in journalism, content writing, digital marketing, or communications