Gaming Strategy Lead — Ireland

Richmond Marketing

Leinster

On-site

EUR 70,000 - 90,000

Full time

11 days ago

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Job summary

Richmond Marketing in Dublin is seeking a Gaming Manager to lead Red Bull Ireland’s gaming strategy and activate Ireland’s vibrant gaming community across esports, streaming, university clubs and creator culture.

You will build partnerships with gaming cafés and universities, onboard Irish creators, deliver local events and activations, and develop content across Twitch, Discord, TikTok, YouTube, while integrating gaming into broader Marketing and commercial campaigns.

Qualifications

3 to 5 years’ experience in gaming, esports, creator management, or culture marketing.
Exceptional stakeholder & relationship management: proven ability to build trust across diverse groups.
Cross-functional collaborator with high energy and cooperative approach.
Strong cultural & business fluency: explain gaming trends to non-specialist stakeholders.
Project & event management with end-to-end execution and budgets.

Responsibilities

Build & Lead Ireland’s Gaming Strategy aligned with Red Bull’s direction.
Manage partnerships with Irish gaming creators, esports players, and universities.
Deliver local Red Bull Gaming events and activations with budgets and cross-functional coordination.
Develop culturally relevant gaming content with creators, production partners, and media teams.
Integrate gaming insights into wider Brand, Commercial, Trade, and Field teams.
Stay ahead of gaming trends and represent Ireland in the global gaming network.