Gaming Manager – Red Bull Ireland

Richmond Marketing; Dublin; Hybrid; EUR 70,000 - 90,000; Full time

Job summary

Richmond Marketing in Dublin leads Red Bull Ireland’s gaming strategy, building connections with Irish gamers, creators, and esports communities to deliver standout events and content. Sitting in Marketing, the Gaming Manager bridges niche gaming culture with brand, commercial, and field marketing, coordinating partnerships, productions, and year‑round activations.

The role requires 3–5 years in gaming or culture marketing, strong relationship skills, and a passion for shaping Ireland’s gaming

Qualifications

• 3–5 years’ experience in gaming, esports, or culture marketing.
• Ability to manage diverse stakeholders and partners.
• Strong ability to communicate across groups and cultures.

Responsibilities

• Build Ireland’s gaming strategy aligned with Red Bull’s direction.
• Manage Irish gaming creators, esports players, and university teams.
• Deliver local gaming events and activations with cross‑functional teams.
• Develop gaming content and storytelling with creators and partners.
• Act as gaming expert to support brand, trade, and field teams.

Skills

Gaming experience

Esports

Creator management

Stakeholder management

Job description

Gaming Manager – Red Bull Ireland

Location: Dublin

Department: Marketing

Reports to: Head of Sports & Events

About Richmond

At Richmond, we don’t just build brands—we ignite them. As Ireland’s leading trend-spotting premium brand builder, we’ve been shaping the future since 1992. Our mantra is simple: Where Great People Meet Great Brands. We don’t just hire employees; we bring on bold, agile, and energetic innovators who thrive on shaking up the status quo. We're not just about distributing products—we’re about disrupting the market, challenging the norms, and launching game-changing ideas and products that leave a lasting impact.

Role Purpose

Gaming is one of the fastest‑growing cultural arenas in Ireland, with a highly engaged community across esports, streaming, university societies, and creator culture. Red Bull has a world‑class global gaming footprint — from Red Bull Kumite, Red Bull Gaming Ground to Campus Clutch to elite esports athletes — and Ireland now requires a dedicated specialist to activate this opportunity locally.

The Gaming Manager will lead Red Bull Ireland’s gaming strategy, build meaningful connections with Irish gamers, creators, and esports communities, and lead the delivery of standout events and content. Sitting within the Marketing department, this role requires an approachable cultural expert who can seamlessly bridge the gap between niche gaming subcultures and wider brand, commercial, and field marketing initiatives.

Key Responsibilities

Build & Lead Ireland’s Gaming Strategy

• Develop a 365 gaming plan aligned with Red Bull’s global gaming direction.
• Identify the biggest cultural opportunities in Irish gaming and activate them with Red Bull’s challenger spirit.
• Ensure Red Bull shows up authentically in gaming communities, events, and conversations.

Manage Gaming Partnerships & Talent

• Scout and onboard Irish gaming creators, esports players, and university teams.
• Build long‑term relationships with key partners: gaming cafés, esports organisations, universities, tournament organisers, and Irish streamers.
• Manage talent contracts, deliverables, and 360 activation plans.
• Further develop existing partnerships in particular Collegiate E-Sports.

Deliver Red Bull Gaming Events & Activations

• Localise and execute global Red Bull gaming properties (e.g., Campus Clutch, Red Bull Flick, Red Bull Kumite qualifiers).
• Create new, ownable Irish gaming events that differentiate Red Bull from competitors.
• Lead event production, logistics, budgets, and cross‑functional coordination.
• Develop a year‑round calendar of events at Red Bull Gaming Hub, SETU.

Drive Gaming Content & Storytelling

• Develop culturally relevant content that connects Irish gaming culture to Red Bull’s global brand.
• Work with creators, production partners, and the Red Bull Media House to deliver high‑quality video, social, and live‑stream content.
• Ensure Red Bull’s gaming presence is consistent across Instagram, TikTok, YouTube, Twitch, and emerging platforms.

Cross-Functional Integration & Internal Advocacy

• Act as the internal subject matter expert for gaming, translating subcultures, creator dynamics, and industry trends into clear, actionable insights for Brand, Commercial, Trade, and Field teams.
• Partner closely with Consumer Collecting, Media Network, and Athlete Marketing to embed gaming seamlessly into wider Red Bull Ireland brand campaigns.
• Foster a highly collaborative, team-first environment by actively supporting non-gaming marketing and office initiatives.
• Support commercial teams with consumer-facing gaming opportunities (e.g., retail activations, collegiate events, venue partnerships).

Culture & Trend Leadership

• Stay ahead of gaming trends, emerging creators, new titles, and shifts in Irish gaming behaviour.
• Represent Red Bull Ireland within the global gaming network, ensuring Ireland contributes to global innovation.

Experience & Skills Required

• 3 to 5 years’ experience in gaming, esports, creator management, or culture marketing.
• Exceptional stakeholder & relationship management: Proven ability to build trust and communicate effectively across diverse groups - from grassroots student gamers and digital creators to internal cross-functional leads and commercial partners.
• Cross-functional collaborator: Demonstrated track record of working constructively within teams, bringing high energy and a cooperative approach to group projects.
• Strong cultural & business fluency: Ability to explain gaming trends, digital platforms (Twitch, Discord, TikTok), and community mechanics clearly and constructively to non-specialist internal stakeholders.
• Project & event management: Strong track record in end-to-end event execution, budget management, and partner management.

Personal Attributes

• 
  Informed & approachable:
  Deeply knowledgeable about gaming culture, paired with an open, accessible style that makes gaming topics inviting to everyone.
• Strong interpersonal energy: A natural communicator and relationship-builder who thrives in a vibrant, social office environment.
• Adaptable & team-oriented: Enthusiastic about contributing to the broader marketing agenda beyond individual projects.
• Creative challenger mindset: Brings innovative ideas to the table while remaining receptive to feedback and strategic alignment.
• Lives the Red Bull values: responsibility, passion, creativity, and focus.

Success Measures

• Growth of Red Bull’s relevance and credibility in Irish gaming culture.
• Strong partnerships with Irish creators, esports teams, and gaming organisations.
• Delivery of standout gaming events and content with measurable impact.
• Increased brand love and engagement among Irish gamers.
• Integration of gaming across Red Bull Ireland’s marketing and commercial activity.

LEGAL DISCLAIMER

This role is offered by Richmond Marketing who operates as the Distribution Partner for Red Bull in Ireland. Employment for the successful applicant will be with Richmond Marketing.