Gaming Strategy Lead – Ireland

Richmond Marketing; Dublin; Hybrid; EUR 70,000 - 90,000; Full time

Job summary

Richmond Marketing in Dublin leads Red Bull Ireland’s gaming strategy, building connections with Irish gamers, creators, and esports communities to deliver standout events and content. Sitting in Marketing, the Gaming Manager bridges niche gaming culture with brand, commercial, and field marketing, coordinating partnerships, productions, and year‑round activations.

The role requires 3–5 years in gaming or culture marketing, strong relationship skills, and a passion for shaping Ireland’s gaming

Qualifications

• 3–5 years’ experience in gaming, esports, or culture marketing.
• Ability to manage diverse stakeholders and partners.
• Strong ability to communicate across groups and cultures.

Responsibilities

• Build Ireland’s gaming strategy aligned with Red Bull’s direction.
• Manage Irish gaming creators, esports players, and university teams.
• Deliver local gaming events and activations with cross‑functional teams.
• Develop gaming content and storytelling with creators and partners.
• Act as gaming expert to support brand, trade, and field teams.

Skills

Gaming experience

Esports

Creator management

Stakeholder management

Job description

Richmond Marketing in Dublin leads Red Bull Ireland’s gaming strategy, building connections with Irish gamers, creators, and esports communities to deliver standout events and content. Sitting in Marketing, the Gaming Manager bridges niche gaming culture with brand, commercial, and field marketing, coordinating partnerships, productions, and year‑round activations.

The role requires 3–5 years in gaming or culture marketing, strong relationship skills, and a passion for shaping Ireland’s gaming