Freelance Visual Merchandiser

smartbox; Dublin; On-site; EUR 65,000 - 101,000; Full time

Job summary

smartbox is seeking a Freelance Visual Merchandiser for a 3-month project in Dublin to rebuild our product gallery guidelines and imagery ahead of peak season.

You will train the team on a new AI imagery tool, curate imagery from existing assets, and ensure galleries meet local market standards while aligning with brand guidelines.

Qualifications

• Experience in digital merchandising, e-commerce visual content, or design operations.
• Strong eye for visual consistency and product presentation at scale.
• Ability to turn subjective decisions into repeatable rules for a design team.
• Experience briefing and giving feedback to designers.
• Understanding multi-market e-commerce and localisation standards.
• Background in gift, travel, or experience e-commerce.
• Familiarity with PIM/DAM tools and image asset management at scale.
• Proficient with Excel.
• Comfortable learning and working with AI tools; training others is a plus.

Responsibilities

• Define and document the product gallery standard: image order, template/layout per product type, aspect ratios, backgrounds, and where brand pictograms or overlays are used.
• Build and maintain a decision framework designers use before starting a gallery.
• Select and curate imagery for new listings from existing assets.
• Audit the existing product catalogue and recommend improvements.
• Prepare creative briefs aligned to the gallery standard and provide QA feedback.
• Train the team on the new imagery system and establish usage guidelines.
• Liaise with Category Management Leads and copywriters to align visuals with content guidelines.
• Track gallery quality and report progress.
• Provide localised content and localised gallery standards per market.

Skills

Visual merchandising

Digital asset management

AI tool training

Excel

Project work

Tools

PIM/DAM tools

Excel

Job description

Freelance Visual Merchandiser – Product Galleries (3-Month Freelance Contract)

Category Research Team | Project Sponsor: Category Research Lead | Freelance, 3-month contract

Purpose

Deliver a short, 3-month project to prepare our product gallery standards and imagery for our biggest sales season. This is a one-shot project tied to a system change: rebuild our gallery guidelines, train the team on our new AI tool, and support the rollout: selecting and curating imagery for existing and new products. Apply the refreshed standard to the backlog of existing products that need a visual refresh ahead of peak season.

Scope of services

• Define and document the product gallery standard: image order, template/layout per product type, aspect ratios, backgrounds, and where brand pictograms or overlays are used.
• Build and maintain a decision framework (checklist / flowchart) designers use before starting a gallery, covering the most common scenarios so fewer decisions need to escalate.
• Select and curate imagery for new listings from existing assets for our team of designers.
• Audit the existing product catalogue, prioritise galleries that are outdated, inconsistent, or underperforming, and recommend and oversee agreed improvements.
• Prepare creative briefs aligned to the gallery standard and provide quality assurance feedback on completed design deliverables.
• Train the team on our new imagery system as part of its rollout and help establish clear usage guidelines for the tool.
• Liaise withCategory Management Leads and copywriters to keep visuals aligned with content guidelines, campaigns, and partner requirements.
• Track gallery quality/coverage (e.g. % of products meeting standard) and report on progress.
• Provide localised content and localised gallery standards per market adapting to local audience expectations and buying behaviour, not just translating a single template.

Expertise required

• Experience in digital merchandising, e-commerce visual content, or design operations; this is a digital role built around renders/ mock-ups, not physical retail display.
• Strong eye for visual consistency, composition, and product presentation at scale.
• Process-driven: able to turn subjective, one-off decisions into repeatable rules a design team can self-serve from.
• Experience briefing and giving feedback to designers.
• Understanding of multi-market e-commerce and localisation standards.
• Background in gift, travel, or experience e-commerce.
• Familiarity with PIM/DAM tools and image asset management at scale.
• Proficient with Excel.
• Comfortable learning and working with AI tools; experience training others on new software is a plus.