Ecommerce Marketing & Content Lead

IC Plus; Dublin; On-site; EUR 42,000 - 62,000; Full time

Job summary

IC Plus is a specialist distributor overseeing home and business networking products. This hands-on marketing role focuses on webshop content, digital campaigns, and brand assets across IC Plus’s channels.

You will shape marketing strategy, collaborate with external partners, and drive growth with creative ideas and data-driven insights. Experience in e-commerce content and HubSpot is highly valued.

Qualifications

• Background in hands-on e-commerce content or digital marketing.
• Strong writing, proofreading and organisational skills.
• Practical knowledge of website content management, SEO, email campaigns and social media publishing.
• Ability to understand technical products and communicate their benefits clearly.
• Ability to work independently and coordinate colleagues, customers and external partners.
• HubSpot knowledge would be an advantage.
• Original photography and video creation would be a benefit.
• Web development and original graphic design skills are not required; specialist support is available for coding and artwork.

Responsibilities

• Maintain and improve webshop content, product presentation, online merchandising, SEO and AEO.
• Coordinate product content and assets for customers’ web stores, including drop-shipping arrangements.
• Plan and publish newsletters, social posts and website campaigns, using HubSpot for campaign delivery, segmentation, automation and reporting.
• Develop branding and marketing materials for IC Realtime and 4IFE, including PDF brochures, product literature and rich website content.
• Use AI tools effectively, applying independent judgement and checking accuracy and quality.
• Coordinate brand partner activity, agree marketing spend and maximise available funding for campaigns, promotions and events.
• Manage customer requests for marketing assets and assistance.
• Coordinate event delivery, design briefs, print jobs, branded merchandise and bespoke in-store point-of-sale projects.
• Monitor performance and implement improvements.

Skills

E-commerce content

Digital marketing

SEO

Content creation

HubSpot

Social media

Email campaigns

Copywriting

Brand assets

AI tools

Tools

HubSpot

AI tools

Job description

IC Plus is a specialist distributor overseeing home and business networking products. This hands-on marketing role focuses on webshop content, digital campaigns, and brand assets across IC Plus’s channels.

You will shape marketing strategy, collaborate with external partners, and drive growth with creative ideas and data-driven insights. Experience in e-commerce content and HubSpot is highly valued.