Digital Marketing & Channels Executive
Cairn
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Benefits offered by this job
Job summary
Cairn is seeking a Digital Marketing & Channels Executive in Ireland to lead and optimise Cairn’s digital ecosystem, including websites, social channels, and email campaigns. You will collaborate with internal teams and external partners to deliver engaging campaigns, improve user experience, and support business objectives.
You will own brand assets, ensure GDPR-compliant activity, and drive analytics-driven improvements across channels.
Qualifications
- Minimum 5 years’ experience in a digital marketing or digital communications role.
- Experience managing websites, social media channels and email marketing campaigns.
- Experience using Microsoft Dynamics 365 or similar CRM and email marketing platforms.
- Strong understanding of digital analytics and reporting.
- Experience working with external agencies and suppliers.
- Excellent organisational and project management skills.
- Strong written and verbal communication skills.
- Eligible to work in Ireland.
Responsibilities
- Own Cairn’s digital ecosystem across owned channels and optimise online presence.
- Manage corporate websites, publish content updates and coordinate SEO with agencies.
- Lead social media planning, publishing and community management with stakeholders.
- Oversee D365 email marketing, segments and customer journeys, ensure GDPR compliance.
- Coordinate paid digital campaigns with partners and report on performance.
- Maintain digital brand assets and governance, ensure consistency across channels.
- Administer digital marketing processes, budgets and procurement tasks.
Skills
Education
Tools
Job description
The Digital Marketing & Channels Executive will be responsible for managing and optimising Cairn’s digital ecosystem across owned channels. Working as part of the Brand team, this role will lead the development, execution and performance of Cairn’s digital marketing activities, ensuring a consistent, engaging and best-in-class online presence across all customer and stakeholder touchpoints.
The successful candidate will own Cairn’s digital channels, including website, social media platforms, email marketing and digital brand assets. They will work closely with internal stakeholders, agency partners and external suppliers to deliver digital campaigns, enhance user experience, drive engagement and support broader business objectives.
This is a hands‑on role requiring a combination of strategic thinking, technical expertise, strong project management skills and attention to detail.
Own and maintain Cairn corporate website
Coordinate website updates, content publishing and optimisation activities.
Work with external agency partners to implement enhancements, resolve issues and improve performance.
Ensure website content remains accurate, up to date and aligned with Cairn brand guidelines.
Coordinate SEO activity with external agency partners.
Monitor website search performance and recommend improvements.
Manage Cairn’s corporate social media channels.
Coordinate content planning and publishing with agency partners and internal stakeholders.
Monitor channel performance and engagement.
Ensure all social media activity is aligned with Cairn’s brand standards and communications objectives.
Own community management across Cairn’s social media channels.
Monitor and respond to enquiries and direct messages in line with agreed processes.
Escalate customer, media and reputational issues where required.
Manage email communications, forms, segments and customer journeys within Microsoft Dynamics 365.
Support event communications, registrations and stakeholder engagement campaigns.
Ensure email activity complies with GDPR and digital marketing best practice.
Coordinate digital campaign delivery with agency partners and internal stakeholders.
Review campaign performance across relevant digital channels.
Provide reporting and recommendations to support campaign optimisation.
Maintain and manage Cairn’s digital asset library.
Ensure brand consistency across all digital channels.
Support teams across the business with access to approved digital assets, templates and brand resources.
Maintain governance standards for digital content and channels.
Manage Cairn’s digital asset library and shared brand resources.
Ensure employees have access to current brand assets, templates and approved materials.
Maintain ownership of digital marketing administration processes and documentation.
Support procurement, budget tracking, purchase orders and other administrative requirements related to digital marketing activities.
Minimum 5 years’ experience in a digital marketing or digital communications role.
Experience managing websites, social media channels and email marketing campaigns.
Experience using Microsoft Dynamics 365 or similar CRM and email marketing platforms.
Strong understanding of digital analytics and reporting.
Experience working with external agencies and suppliers.
Excellent organisational and project management skills.
Strong written and verbal communication skills.
Eligible to work in Ireland.
Degree in Digital Marketing, Marketing, Communications, Business or a related discipline.
Professional qualification in digital marketing or analytics.
Experience working with website CMS platforms.
Experience using Google Analytics or similar reporting platforms.
Experience working within a corporate, property, construction or professional services environment.
Highly organised with the ability to manage multiple priorities.
Commercially minded and data driven.
Proactive and solution focused.
Collaborative with strong relationship-building skills.
Comfortable working independently and taking ownership of projects.
Committed to continuous improvement and innovation.
At Cairn, we believe it is essential that our employees feel valued and appreciated. We therefore offer above industry average remuneration packages with a comprehensive benefits portfolio that’s ready to support you for whatever life brings.
We are delighted to offer a suite of benefits when you join Cairn which include
Competitive salary
Performance related bonus
Pension scheme with matching contributions
Full health insurance with Irish Life health
Annual salary review
Continuous Professional development (CPD) programme & funding
Paid maternity & paternity leave
Free Cairn annual leave days
Life assurance
Income protection
Employee Assistance Programme with VHI
Tax saver - travel and bike to work
Culture Committee
Talent Development Programmes
Approved Profit Sharing Scheme (APSS)
Company vehicle (role dependent)
The Cairn purpose is to build sustainable communities where people can thrive.
At Cairn, it’s not what we build, it’s why we build. It’s about putting down a marker that will stand for generations to come. Creating new communities of connection and belonging for an Ireland where people can thrive. Reshaping, redefining, reinvigorating our place in the world. Building for people, progress, and potential.
Because when Cairn build, it’s Built For Good.
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