Destination Marketing Manager – Luxury Estate

Westport Estate; Westport; On-site; EUR 70,000 - 100,000; Full time

Job summary

Westport Estate is seeking a dynamic Marketing Manager to lead the strategy and execution across The Grace, Westport Adventure and future experiences. You will shape the brand, drive visitation and revenue, and position the estate as a premier Irish destination for domestic and international guests.

This role offers high visibility at a pivotal growth stage, with responsibility for multi-channel campaigns, PR, content, CRM and partner collaborations to deliver a cohesive destination story and

Responsibilities

• Strategic Marketing Leadership: Develop and implement an integrated, multi-channel marketing strategy for Westport Estate and its portfolio.
• Portfolio & Brand Management: Develop and protect the positioning of each proposition within the wider Westport Estate portfolio.
• Luxury Hotel Marketing: Lead the positioning and marketing of The Grace, leveraging its luxury hotel status to win high-value business.
• Destination Marketing: Position Westport Estate as a compelling year-round destination across accommodation, adventure, leisure and events.
• Campaign Management: Plan, execute and report on campaigns across digital, social media, PR, print and partnerships with a strong focus on ROI.
• Public Relations & Media Relations: Build relationships with national and international media to secure high-quality coverage.
• Content Strategy: Oversee content across websites, social, email and promotional materials with consistent brand messaging.
• Digital & Social Media: Drive awareness, engagement, traffic and revenue through paid and organic channels.
• CRM & Guest Journey: Manage CRM capabilities and data-led guest communications across the portfolio.
• Guest & Market Insights: Monitor trends and feedback to refine strategies and opportunities.
• Event & Experience Promotion: Lead marketing for estate events and new experiences.
• Revenue & Commercial Performance: Align marketing with occupancy and revenue objectives.
• Budget & Performance Management: Manage budget, KPIs and ROI for campaigns.
• Agency & Supplier Management: Coordinate external agencies and partners to deliver on strategy.
• Cross-Portfolio Collaboration: Work with senior teams to ensure a joined-up marketing approach.

Job description

Westport Estate is seeking a dynamic Marketing Manager to lead the strategy and execution across The Grace, Westport Adventure and future experiences. You will shape the brand, drive visitation and revenue, and position the estate as a premier Irish destination for domestic and international guests.

This role offers high visibility at a pivotal growth stage, with responsibility for multi-channel campaigns, PR, content, CRM and partner collaborations to deliver a cohesive destination story and