CRM Marketing Executive – Data-Driven Campaigns & Segments

Marketing In Ireland; Ireland; Remote; EUR 37,000 - 52,000; Full time

Job summary

RTÉ is seeking an experienced CRM Marketing Executive to join its busy Marketing team on a 3-year fixed term contract. You will plan and execute campaigns across CRM channels, build audience segments and collaborate with colleagues across marketing, content, product and technology to grow RTÉ’s digital services.

Applicants should hold a third level qualification in marketing with 2+ years’ consumer-facing digital experience, strong copywriting skills, and proficiency in CRM tools such as

Qualifications

• Third level qualification in marketing or similar with 2+ years’ experience in a consumer-facing digital environment.
• Proven experience executing CRM campaigns using XtremePush or similar platform.
• Excellent copywriting skills for marketing emails and push notifications.
• Strong creative eye and ability to build engaging CRM campaigns.
• Experience briefing and working with graphic designers for CRM assets.
• Knowledge of CRM systems and collaboration with development teams.

Responsibilities

• Plan and deliver CRM campaigns across multiple channels (email, push notifications, in-app).
• Build audience segments and customer journeys for personalised communications.
• Write briefs and channel-appropriate copy for campaigns.
• Curate content and develop ideas to increase engagement and traffic.
• Collaborate with cross-functional teams to execute campaigns effectively.
• Maintain CRM data structures and support ongoing CRM improvements.

Skills

Copywriting

Analytical thinking

Interpersonal skills

Attention to detail

Organisational skills

Education

Marketing degree or equivalent

Tools

XtremePush

Excel

Job description

RTÉ is seeking an experienced CRM Marketing Executive to join its busy Marketing team on a 3-year fixed term contract. You will plan and execute campaigns across CRM channels, build audience segments and collaborate with colleagues across marketing, content, product and technology to grow RTÉ’s digital services.

Applicants should hold a third level qualification in marketing with 2+ years’ consumer-facing digital experience, strong copywriting skills, and proficiency in CRM tools such as