Counter Manager - SBA - Boots Liffey Valley

Sculpted By Aimee; Dublin; Hybrid; EUR 32,000 - 46,000; Full time

Job summary

Sculpted by Aimee is seeking a Counter Manager for our Boots Liffey Valley counter. You will deliver an exceptional customer experience while driving sales and representing the Sculpted brand on the shop floor.

Working with the Business Manager and wider Retail Team, you will lead by example, combine artistry with commercial awareness, and help maintain premium in-store standards across the counter.

Qualifications

• Cosmetics retail experience required.
• Ability to deliver inspirational and personalised customer service.
• Experience in supervisory/sales accountability role preferred.
• Strong understanding of retail operations including stock management and cash handling.

Responsibilities

• Act as a Sculpted Brand Ambassador with expert product knowledge and makeup services.
• Drive counter and individual sales to meet targets and KPIs.
• Support brand standards, retail excellence, and visual merchandising at the Boots location.
• Maintain up-to-date knowledge of Sculpted products and market best practices.
• Build strong relationships with Sculpted & Boots teams and store stakeholders.
• Identify opportunities to grow sales and counter presence within the store.
• Complete counter-related reporting and administrative tasks accurately and on time.

Skills

Retail cosmetics

Customer service

Supervisory

Cash handling

MS Office

KPIs

Communication

Problem solving

Brand alignment

English fluent

Tools

Microsoft Office

Job description

About Sculpted by Aimee

Sculpted by Aimee is built on one clear idea. It’s beauty that’s made to do more, so you can do you. Founded by makeup artist Aimee Connolly, the brand is rooted in expertise, authenticity and thoughtful innovation.

Our mission is simple, to create a global legacy brand that makes beauty simpler, smarter and more attainable for everyone. Grounded in the belief that beauty should be effortless, inclusive and results-driven, we create high-quality, multitasking makeup and skincare that simplify routines and make beauty easy to get right.

We’re driven by the community we create for, developing products for every age and every stage, shaped by the real needs, insights and experiences of the women who use Sculpted every day. No fuss, no complexity, just products that work and do what they promise.

From humble Irish roots, we've scaled with ambition, becoming one of the fastest-growing beauty brands in Ireland and the UK. Sculpted is now a multi-channel, international business, serving customers in over 68 countries and stocked in leading retailers including Boots, Selfridges and John Lewis. Today, our products are available in more than 500 retail locations across multiple markets, alongside our growing e-commerce and owned-store presence.

Innovation is at the heart of everything we do. With award-winning products, a rapidly expanding skincare collection, and a commitment to creating best-in-class customer experiences, we're building a modern beauty brand designed for scale. With products designed to work across every age and every stage, shaped by insight from our community, the women who use Sculpted every day.

As we continue our growth journey, we're looking for ambitious, curious and commercially minded people who want to make an impact, move quickly and help shape the future of beauty alongside a passionate and high-performing team.

About the Role

As a Sculpted by Aimee Counter Manager, you will be responsible for the day-to-day running of the counter within Boots Liffey Valley, delivering an exceptional standard of customer experience while driving sales performance. You will act as a Sculpted Brand Ambassador, consistently reflecting the brand’s values and ensuring every customer interaction feels personalised, elevated, and on-brand.

Working closely with the Business Manager, Area Manager and wider Sculpted Retail Team, you will support the delivery of business targets and maintain high retail standards. You will lead by example on the counter, combining artistry, product expertise, and commercial awareness to contribute to both sales success and a premium in-store experience.

Main Accountabilities

• Act as a Sculpted Brand Ambassador, delivering an exceptional level of customer experience through expert product knowledge, shade matching, and makeup services
• Drive individual and counter performance to achieve sales targets and KPIs set by the business
• Support the delivery of brand standards, retail excellence, and visual merchandising within your Boots location
• Maintain up-to-date knowledge of Sculpted products, brand developments, and the wider beauty market, including competitors and best practice
• Build strong working relationships with Sculpted & Boots teams as well as key store stakeholders
• Identify opportunities to grow sales and enhance the counter’s presence within the store
• Complete all counter-related reporting and administrative tasks accurately and on time

Experience Required

• Proven retail experience, preferably within cosmetics
• A passion for delivering inspirational, authentic, and personalised customer service
• Previous experience in a supervisory/sales accountability role
• Strong understanding of retail operations, including stock management and cash handling
• Proficiency in Microsoft Office
• Knowledge of KPIs and experience working towards sales targets
• Excellent communication and interpersonal skills
• A proactive, positive approach with strong problem-solving abilities
• A natural alignment with Sculpted values, leading by example on the counter
• Fluency in English, both written and spoken

Experience:

• Makeup application: 1 year (required)
• Retail sales: 1 year (required)

Work authorisation:

• Ireland (required)

Work Location: In person