Marketing Operations Lead

Sculpted by Aimee; Dublin; On-site; EUR 85,000 - 120,000; Full time

Job summary

Sculpted by Aimee is seeking a Marketing Operations Lead / Senior Brand Manager to shape and drive our global brand. You will be responsible for turning strategy into action across Marketing, CRM, Social, Ecommerce and Retail, working closely with the Marketing Director to ensure joined‑up priorities and timely delivery.

The role balances commercial thinking with rigorous operational discipline, coordinating campaigns, launches, and cross‑functional workstreams to maintain brand standards and

Qualifications

• Minimum 10+ years’ experience in marketing and brand roles.
• Proven ability to coordinate multiple marketing functions and campaigns.
• Strong planning, prioritisation and project management skills.

Responsibilities

• Lead marketing planning and team orchestration across functions.
• Design and manage a clear marketing approval process.
• Drive commercial delivery and performance for campaigns and launches.

Skills

Marketing operations

Brand strategy

Cross-functional coordination

CRM

Paid media

Ecommerce

Education

Business degree

Marketing/Brand communications

Tools

CRM platforms

Marketing automation

Job description

About The Job

Sculpted by Aimee Cosmetics is an Irish makeup brand founded in late 2016 by makeup artist Aimee Connolly. After years of experience working within the industry Aimee was passionate about creating products she felt were missing from the market, all in line with her ethos of making makeup easier.

About The Job

Sculpted by Aimee Cosmetics is an Irish makeup brand founded in late 2016 by makeup artist Aimee Connolly. After years of experience working within the industry Aimee was passionate about creating products she felt were missing from the market, all in line with her ethos of making makeup easier. When Aimee started Sculpted, she wanted to do things differently and make makeup with a clean conscience. So, she is proud to say that Sculpted products are cruelty‑free and always have been. They are also 100% vegan and Leaping Bunny approved which is the international gold standard for cruelty free consumer products. Ten years later, Sculpted by Aimee has become one of Ireland’s top makeup brands, trusted to provide cruelty‑free coverage that complements every look. The brand has grown phenomenally during its initial years and has launched 150+ SKUs to date. Now in its seventh year Sculpted by Aimee continues to expand into new markets and launch into new retailers. Due to this exciting growth Sculpted by Aimee is seeking a Senior Brand Manager to join our growing Marketing Team. As our Marketing Operation Lead, you will play a pivotal role in shaping and driving the Sculpted by Aimee’s brand across global markets. The Marketing Operations Lead is a senior, highly organised marketing operator responsible for turning strategy into action across the full marketing function. Sitting close to the Marketing Director, this role will help run the daily mechanics of the team, ensuring strategic plans are clear, timelines are realistic, approvals move efficiently, and every channel is working from one joined‑up view of priorities. This person will be the go‑to lead for marketing process, planning, prioritisation and cross‑functional coordination. They will bring structure to a fast‑moving environment, keep teams accountable for delivery, identify bottlenecks early and ensure that campaigns, launches, retail activations and commercial moments are executed with clarity, pace and consistency. The role requires someone who can balance strong commercial thinking with excellent operational discipline. They will work across Brand, Creative, CRM, Social, Paid Media, Partnerships, Influencer, Community, Retail, Product, Ecommerce and Commercial teams to make sure the customer experiences one cohesive Sculpted brand across every touchpoint.

Accountabilities Include

Marketing Planning & Team Orchestration

• Working closely withmarketingdirector to take strategy into action across the business.
• Own the weekly,monthlyand quarterly marketing planning rhythm, ensuring all teams are clear on priorities,deadlinesand ownership.
• Act as the central coordination point across CRM, Paid Media, Social, Brand, Creative, Partnerships, Influencer and Community activity.
• Translate business priorities into clear marketing actions,workstreamsand delivery plans.
• Lead marketing status meetings,prioritisationdiscussionsand cross‑functional project check‑ins.
• Ensure launches, campaigns, retail moments and commercial trading priorities are planned and delivered in a structured way.

Approval Process & Governance

• Design, implement and manage a clear marketing approval process across creative, campaign, launch, CRM,retailand digital activity.
• Clarify who owns, inputs, approves and signs off keyworkstreamsso decisions move quickly and accountability is clear.
• Create a consistent way of working for briefs, timelines, feedback rounds, statusupdatesand final approvals.
• Identifywhere approvals are slowing the team down and recommend practical improvements.
• Protect brand standards by ensuring the right stakeholders are involved at the right stage of the process.

Commercial Delivery & Performance Focus

• Support the Marketing Director in keeping the team focused on the marketing activity that will have the strongest commercial and brand impactfor BAU and Newness.
• Partner with Ecommerce, Retail and Commercial teams to align marketing plans with trade priorities,launchesand revenue opportunities.
• Track progress against key campaigns, launches and performance moments, escalatingrisksand opportunities early.
• Support preparation for trading,campaignand performance reviews by gathering key updates,actionsand decision points.
• Ensure learnings from campaign performance are captured and fed back into future planning.

Resource, Workflow & Department Effectiveness

• Maintain visibility of team workload,capacityand competing priorities across the marketing department.
• Help managers balance urgent trading needs with longer-term brand and campaign projects.
• Spot resourcing pressure points and recommend solutions before delivery isimpacted.
• Improve the way the team uses meetings, trackers,briefsand project management tools.
• Create simple, scalable processes that help the marketing functionoperateeffectively as the business grows

Leadership & Stakeholder Management

• Act as a trusted right hand to the Marketing Director, supporting day‑to‑day decisions,escalationsand follow‑through.
• Build strong relationships with internal stakeholders and ensure teams are aligned around shared priorities.
• Communicate clearly and confidently with senior stakeholders, founders,agenciesand cross-functional teams.
• Coach team members and managers on better planning,prioritisationand process discipline.
• Bring calm,clarityand momentum to a fast‑paced, high-growth marketing environment.

Experience Needed

• Qualification in Business, Marketing, Brand Strategy,Communicationsora relateddiscipline.
• Minimum10+ years’ experience in marketing, brand, marketingoperationsor integrated campaign delivery, ideally within beauty, retail,ecommerceor a fast-growth consumer brand.
• Proven experience coordinating multiple marketing functions and delivering complex campaigns,launchesor commercial trading moments.
• Strong understanding of brand, creative, CRM, paid media, social,retailand ecommerce workflows.
• Highlyorganisedand process-driven, with excellent planning,prioritisationand project management skills.
• Commercially aware, with the ability to connect marketing activity to business priorities, customerbehaviourand revenue impact.
• Confident communicator with the ability to influence, align and hold teams accountable in a positive and constructive way.
• Strong attention to detail, with the ability to manage multiple moving parts without losing sight of the bigger picture.
• Comfortable working closely with founders, senior leaders,agenciesand cross-functional teams.
• Proactive, calm under pressure and solution-oriented, witha strong senseof ownership andhigh standards.

What Success Looks Like

• The marketing team is clear on priorities, owners,timelinesand decision points.
• Approvals move faster with fewer bottlenecks and less ambiguity.
• Campaigns and launches are delivered on time, on brand and with stronger cross-functional alignment.
• The Marketing Director has more capacity to focus on long‑term growth, brand strategy,innovationand leadership.
• The department operates with greater structure,accountability and commercial focus.

About Us

Founded in late 2016 by Aimee Connolly, Sculpted by Aimee is an Irish-born beauty brand with a global vision. Aimee, who began her journey as a makeup artist after earning a bachelor’s degree in business, spotted a gap in the market for makeup that was both easy to apply and highly effective. Combining her passion for beauty and business acumen, she launched Sculpted by Aimee to create products that simplify beauty routines without compromising results.

At the heart of Sculpted by Aimee is a commitment to empowering beauty enthusiasts with multitasking, user‑friendly products that deliver a glowing finish in five minutes or less. Our products are designed to enhance natural beauty, applying effortlessly and blending seamlessly to help our community look and feel their best.

In less than eight years, Sculpted by Aimee has achieved cult status, surpassing established beauty conglomerates to become the number one mass cosmetics brand in Boots Ireland*. We have expanded our presence across key retailers such as Boots and Selfridges UK, and our e‑commerce platform now serves customers in 68 countries. Our 360° omni‑channel approach includes a robust physical presence in over 500 retailers across eight countries and four flagship stores in the UK and Ireland.

Our product portfolio includes over 140 makeup, skincare, and body products, all proudly certified by Leaping Bunny and recognized with 40+ industry awards. With an extensive range of complexion products offering over 100 foundation shades, Sculpted by Aimee is dedicated to celebrating real skin and promoting minimal retouching in our social media and campaigns.