Brand Manager - Lexus

Toyota Naas; Naas; On-site; EUR 65,000 - 90,000; Full time

Job summary

Toyota Naas is seeking a Brand Manager to lead the Lexus department, ensuring a premium customer experience and brand consistency across all channels. You will drive sales performance, manage marketing initiatives, and develop the team for continued success in a luxury automotive environment.

Responsibilities include leading from the front in vehicle sales, maintaining in-depth product knowledge, coordinating with management, and delivering clear performance reporting to maximise opportunities

Qualifications

• Proven experience in automotive sales, preferably within premium or luxury brands.
• Strong leadership and team development skills with supervisory experience of 5+ years.
• Excellent communication and customer relationship management abilities.
• Commercial awareness with a focus on profitability and performance.
• High attention to detail and commitment to brand standards.
• Experience with CRM systems and sales reporting.
• Word and Excel proficiency.
• Presentation skills.

Responsibilities

• Act as Lexus Product Expert and maintain knowledge of models and competitors.
• Ensure premium brand experience and adherence to SOPs across touchpoints.
• Oversee sales process and manufacturer standards; handle escalations.
• Liaise with dealership management and manufacturers.
• Drive brand awareness and marketing initiatives; analyze market trends.
• Oversee daily Lexus department operations and showroom standards.
• Report on performance metrics and opportunities with action plans.

Skills

Automotive sales

Leadership

CRM

Sales reporting

Communication

Presentation

Job description

We are currently looking for a Brand Manager to join our team. Be part of our legacy and embark on a rewarding career journey with Toyota Naas. We have recently announced plans to develop a brand-new dealership for Toyota and Lexus in Naas, marking an exciting new chapter for our business. With ambitious growth plans for the future, we are expanding our team and are now looking to recruit a talented and driven Brand Manager to help shape our continued success.

Key Responsibilities

Brand & Customer Experience

• Act as the Lexus Product Expert, maintaining in-depth knowledge of all models, specifications, and competitor offerings.
• Ensure every customer interaction reflects a premium Lexus experience aligned with brand standards (Omotenashi).
• Oversee and enforce the Lexus sales process and SOP, ensuring consistency across all customer touch points.
• Handle escalated customer queries and complaints professionally, liaising with the Group Sales Manager / Sales Coordinator where required.
• Manufacturer Liaison act as the primary link between the dealership performance and Lexus Ireland.
• Comply with corporate standards and prepare for manufacturer audits.

Sales & Performance

Be responsible and accountable for the Lexus Target both New and Used.

• Actively participate in the selling of vehicles, leading from the front and setting performance standards.
• Ensure all trade-in vehicles are accurately valued in line with market conditions and company guidelines.
• Work closely with the wider group to maximise opportunities across all sites and stock availability.
• Maximize Finance Penetration, Accessory Sales and Insurance Products.

Team Development

• Conduct product training sessions with Senior Sales Executives to ensure high levels of product knowledge and confidence.
• Foster a high-performance culture focused on results, accountability, and customer satisfaction.

Marketing & Brand Awareness

• Drive brand awareness initiatives, including:
• Social media content (e.g. TikTok, Instagram, digital campaigns)
• In-dealership displays and merchandising
• Customer events and product launches
• Analyse market trends and competitors
• Grow local awareness of the Lexus Brand
• Develope and execute annual Marketing Plan
• Collaborate with marketing to ensure consistent and premium brand representation across all channels.

Operations Management

• Oversee the daily operations of the Lexus department, ensuring efficiency and professionalism at all times.
• Manage stock presentation, showroom standards, and customer environment.
• Ensure compliance with all dealership processes, financial guidelines, and manufacturer standards.

Reporting & Performance Management

The Lexus Brand Manager will be responsible for delivering and reporting on key performance metrics, including:

• Sales Performance
• Monthly and quarterly unit sales vs. target
• Conversion rates (enquiry sale)
• Finance Penetration
• Accessory Penetration
• Lead Response Time
• Customer Experience
• Customer satisfaction scores
• Customer retention and repeat business
• Complaint resolution turnaround times
• Department Activity
• Test drives conducted
• Manage demo fleet
• Marketing Effectiveness
• Engagement levels across social media platforms
• Event attendance and conversion
• Lead generation from marketing initiatives

Regular reporting will be required to the Group Sales Manager, with clear action plans implemented to address performance gaps and maximise opportunities.

Key Skills & Experience

• Proven experience in automotive sales, preferably within a premium or luxury brand environment
• Strong leadership and team development skills with a supervisory role of more than 5 years
• Excellent communication and customer relationship management abilities
• Commercial awareness with a focus on profitability and performance
• High attention to detail and commitment to brand standards
• Experience with CRM systems and sales reporting
• Word and Excel proficient.
• Presentation Skills