Brand & Campaign Lead - Global Remote Gaming

VOID Interactive; Ireland; On-site; EUR 70,000 - 95,000; Full time

Job summary

VOID Interactive, the team behind Ready or Not, is seeking an experienced Brand Manager to lead brand strategy and campaigns remotely. You will own positioning, messaging, and go-to-market across announcements, DLC, platform launches and seasonal moments, collaborating with development, publishing, creative and community teams.

You will build brand foundations for new IP from zero and ensure a strong, measurable commercial impact across campaigns, while aligning with EU and NA working hours for

Qualifications

• 6+ years of experience in brand management, product marketing or publishing within the games industry.
• Experience with premium PC or console titles is a plus.

Responsibilities

• Positioning and brand strategy: build positioning, messaging frameworks and brand guidelines per title and for VOID as a label.
• Campaigns and go-to-market: plan and run campaign beats end to end across announcements, content updates, DLC, platform launches and seasonal moments.
• Commercial outcomes: tie every campaign to a target and read data to adjust plans for better performance.
• Partners and orchestration: align development, publishing, creative, community and external partners; coordinate with platform partners.

Skills

Brand management

Campaign planning

Data-driven marketing

Cross-functional collaboration

Job description

VOID Interactive, the team behind Ready or Not, is seeking an experienced Brand Manager to lead brand strategy and campaigns remotely. You will own positioning, messaging, and go-to-market across announcements, DLC, platform launches and seasonal moments, collaborating with development, publishing, creative and community teams.

You will build brand foundations for new IP from zero and ensure a strong, measurable commercial impact across campaigns, while aligning with EU and NA working hours for