Brand & Campaigns Lead — Remote (Ireland)

Watt Footprint Ltd; Ireland; Remote; EUR 35,000 - 40,000; Full time

Benefits offered by this job

Salary €35,000-€40,000

Laptop and remote workspace allowance

Professional development opportunities

Team-building workshops

23 days annual leave + holidays

Job summary

Watt Footprint Ltd is seeking a Communications Executive to build our brand and engage audiences across paid and organic channels. This hands-on role combines creativity with commercial thinking, delivering measurable campaigns while representing the company face on social media.

Based remotely from Ireland, you will travel to client sites for testimonials, develop case studies, draft email copy, and maintain a content calendar, staying ahead of energy sector trends.

Qualifications

• Minimum of one year's experience in a Communications / content creation role.
• Must be comfortable being the face of the company social accounts and confident in front of the camera, interviewing clients.
• Proven experience creating visually compelling content for digital and social platforms.
• Proficiency in design tools such as Adobe Photoshop, Adobe Creative Suite, and Canva.
• Experience with video editing software (e.g. Adobe Premiere Pro, CapCut, or similar).
• Strong working knowledge of major social media platforms (LinkedIn, Instagram, Facebook, TikTok) and their content formats.
• Experience writing content for a business or brand context, ideally within a marketing or communications role.
• A good understanding of current content trends and what drives engagement online.
• Ability to manage multiple projects and deadlines in a fast paced environment.
• A proactive, “roll-up-your-sleeves” attitude and entrepreneurial mindset.

Responsibilities

• Create content and campaigns for social media platforms, aligned with brand tone and audience engagement goals.
• You will be the face of the social media accounts so must have a good on screen presence
• Travel to client sites to capture interview them for testimonials and gather photo and video content
• Develop compelling case studies assets based on client projects, showcasing results and the value of our work through multiple media assets.
• Create ad creatives for paid advertising campaigns across social and digital platforms
• Draft compelling copy for email marketing campaigns, including newsletters, nurture sequences, and promotional sends
• Maintaining a content calendar to ensure timely and consistent publishing across channels
• Apply a basic understanding of AEO (Answer Engine Optimization) to help content perform well in AI driven search results
• Stay up to date on industry trends, competitor activity, and best practices in content marketing and the energy sector
• Write and edit blog posts and industry-specific articles, with support and guidance from the team on knowledge based content, to position Watt Footprint as a knowledgeable voice in energy management and sustainability
• Draft proposals for clients, working closely with the wider team to ensure accuracy and brand consistency

Skills

Content creation

Social media marketing

On-camera presence

Interviewing clients

Campaign planning

Multitasking

Tools

Adobe Photoshop

Adobe Creative Suite

Canva

Adobe Premiere Pro

CapCut

Job description

Watt Footprint Ltd is seeking a Communications Executive to build our brand and engage audiences across paid and organic channels. This hands-on role combines creativity with commercial thinking, delivering measurable campaigns while representing the company face on social media.

Based remotely from Ireland, you will travel to client sites for testimonials, develop case studies, draft email copy, and maintain a content calendar, staying ahead of energy sector trends.