Brand Architect for Institutional Crypto Markets

Keyrock; Dublin; On-site; EUR 120,000 - 180,000; Full time

Job summary

Keyrock in Dublin seeks a Head of Marketing to own a complete rebrand and strategic marketing direction, evolving the brand from crypto-native to institutional. You will partner with the CCO and commercial teams, lead a lean, AI-assisted team, and steer market perception as Keyrock converges with traditional finance.

The role is on-site in Dublin, offering transformation with full discretionary decision-making and global impact.

Qualifications

• Significant experience in marketing leadership at a crypto or digital-asset firm.
• Track record of building or transforming a brand in a fast-moving, commercially-driven environment.
• Exceptional fluency in English, both written and spoken.

Responsibilities

• Own and execute the complete rebrand and repositioning of Keyrock in the market.
• Define and drive the marketing strategy across institutional and crypto-native audiences.
• Build a premium, forward-looking brand identity.
• Push information into the market in ways that command attention.
• Partner closely with the CCO and commercial team to drive measurable commercial impact.
• Build and lead a small, high-impact team augmented by AI tooling.
• Shape how Keyrock is perceived as the industry converges with traditional finance.

Skills

Marketing leadership

Brand-building

Strategic thinking

Exceptional communication

English fluency

Tools

AI tooling

Job description

Keyrock in Dublin seeks a Head of Marketing to own a complete rebrand and strategic marketing direction, evolving the brand from crypto-native to institutional. You will partner with the CCO and commercial teams, lead a lean, AI-assisted team, and steer market perception as Keyrock converges with traditional finance.

The role is on-site in Dublin, offering transformation with full discretionary decision-making and global impact.