Associate Director, Web Analytics & Data Integrations

Healthcare Businesswomen’s Association; Dublin; On-site; EUR 110,000 - 150,000; Full time

Job summary

Novartis is seeking an Associate Director, Web Analytics to lead GA4, GBQ, and GCP integrations and analytics strategy. You will drive scalable data pipelines, advanced reporting, and actionable insights while collaborating with business teams to demonstrate the impact of analytics initiatives.

The role focuses on governance, data quality, and translating business objectives into analytics frameworks to enable better decision-making and ROI.

Qualifications

• Degree qualified in a relevant business or technical area.
• Extensive experience in web analytics and cloud-based data integration.
• Deep expertise in GA4, GBQ, and GCP with proven experience in setting up and managing integrations.

Responsibilities

• Serve as the primary expert on GA4, GBQ, and GCP for analytics, data management, and integrations.
• Own the setup, governance, and optimization of integrations between GA4, GBQ, and GCP.
• Design scalable data pipelines and automated workflows for analytics data collection and reporting.
• Lead discussions with business teams to showcase the value of GBQ and GCP analytics solutions.
• Oversee GA4 configuration and maintenance, including event tracking and enhanced eCommerce.

Job description

Novartis is seeking an Associate Director, Web Analytics to lead GA4, GBQ, and GCP integrations and analytics strategy. You will drive scalable data pipelines, advanced reporting, and actionable insights while collaborating with business teams to demonstrate the impact of analytics initiatives.

The role focuses on governance, data quality, and translating business objectives into analytics frameworks to enable better decision-making and ROI.