Area Sales Manager

Cpl; Cork; On-site; EUR 55,000 - 75,000; Full time

Benefits offered by this job

Company vehicle or vehicle allowance

Pension contribution

Life assurance cover

Enhanced annual leave including生日留

Employee discount and wellbeing

Job summary

CPL is seeking an Area Sales Manager for the Munster region to drive revenue growth through new business development and management of key customer relationships in the construction and plant hire sector.

The role focuses on target attainment, strategic account plans, and proactive engagement with clients, supported by CRM and strong commercial acumen. A company vehicle or allowance is offered along with development opportunities.

Qualifications

• Based within the Munster region with strong knowledge of the local market.
• Proven success in generating new business and winning major accounts.
• Full clean driving licence.

Responsibilities

• Manage and develop relationships with existing regional and national customers to maximise revenue opportunities.
• Identify, target, and secure new business opportunities across the Munster region and nationally.
• Develop and implement a strategic sales plan with clearly defined objectives and performance targets.
• Maintain a structured customer engagement programme, ensuring all activity is accurately recorded through the CRM system.
• Build a strong pipeline of opportunities through proactive business development and networking.
• Promote and educate customers on the company's expanding product and service offering.
• Work closely with the Sales Director to deliver profitable pricing strategies and commercial agreements.
• Ensure sales activities align with revenue, margin, and profitability targets.
• Collaborate with operational teams to ensure exceptional customer service and successful contract delivery.
• Keep up to date with market trends, industry regulations, competitor activity, and emerging opportunities.
• Produce accurate sales forecasts and reports while maintaining high administrative standards.
• Build strong internal relationships to support business growth and customer satisfaction.

Skills

New business development

Sales pipeline management

CRM systems

Negotiation

Relationship building

Strategic planning

Education

Bachelor's degree or equivalent

Tools

CRM software

Microsoft Office

Job description

Construction Equipment & Plant Hire Sector

Area Sales Manager | Munster

The Opportunity

Our client, a leading provider within the construction equipment and plant hire sector, is seeking an experienced Area Sales Manager to drive business growth across the Munster region. This is a field-based role focused on developing new business opportunities while managing and expanding key customer relationships.

Reporting directly to the Sales Director, you will play a key role in delivering revenue growth, increasing market share, and identifying new opportunities across the construction, civil engineering, infrastructure, and related industries.

This is an excellent opportunity for a commercially driven sales professional with a proven track record of winning new business and managing high-value customer accounts within a technical or construction-related environment.

Key Responsibilities

• Manage and develop relationships with existing regional and national customers to maximise revenue opportunities.
• Identify, target, and secure new business opportunities across the Munster region and nationally.
• Develop and implement a strategic sales plan with clearly defined objectives and performance targets.
• Maintain a structured customer engagement programme, ensuring all activity is accurately recorded through the CRM system.
• Build a strong pipeline of opportunities through proactive business development and networking.
• Promote and educate customers on the company's expanding product and service offering.
• Work closely with the Sales Director to deliver profitable pricing strategies and commercial agreements.
• Ensure sales activities align with revenue, margin, and profitability targets.
• Collaborate with operational teams to ensure exceptional customer service and successful contract delivery.
• Keep up to date with market trends, industry regulations, competitor activity, and emerging opportunities.
• Produce accurate sales forecasts and reports while maintaining high administrative standards.
• Build strong internal relationships to support business growth and customer satisfaction.

About You

• Based within the Munster region with strong knowledge of the local market.
• Proven success in generating new business and winning major accounts.
• Demonstrated ability to manage the full sales cycle, from prospecting and negotiation through to implementation and account growth.
• Strong commercial awareness and an ability to identify profitable opportunities.
• Results-driven with a proactive and highly motivated approach.
• Excellent communication, presentation, negotiation, and relationship-building skills.
• Experience using CRM systems and managing sales pipelines effectively.
• Full clean driving licence.
• Experience within the plant hire, powered access, construction services, equipment rental, or related sectors would be highly advantageous.

What's on Offer

• Competitive base salary
• Performance-related bonus scheme
• Company vehicle or vehicle allowance
• Pension contribution
• Life assurance cover
• Enhanced annual leave entitlement, including birthday leave
• Employee discount and wellbeing programmes
• Cycle to Work scheme
• Ongoing learning and development opportunities
• Structured career progression within a growing organisation