AREA SALES MANAGER

BMS Performance Ireland; Cork; On-site; EUR 45,000 - 75,000; Full time

Benefits offered by this job

Performance bonus 10-20%

Company vehicle

Pension

Laptop and mobile phone

23 days annual leave

Onboarding and support

Job summary

BMS Performance Ireland, a leading equipment hire group in Munster, seeks a commercially driven Area Sales Manager to develop new business and maximise hire revenue across Cork, Limerick, Clare, Tipperary and Kerry. This field-based role emphasizes prospecting and building relationships with contractors and industrial clients.

You will manage a substantial territory with access to our fleet of plant, tools and powered access equipment, aiming to build a strong pipeline, win new accounts and

Qualifications

• Previous B2B field sales experience.
• Proven ability to generate new business and open doors.
• Confident prospecting and approaching new customers.
• Experience dealing with contractors, site managers or senior decision-makers.
• Ability to plan territory and manage own schedule.
• Resilient, persistent and commercially focused.
• Aspiring to meet ambitious sales targets.
• Interest in developing new and dormant accounts.

Responsibilities

• Identify and win new business across the Munster region.
• Prospect construction, engineering and industrial customers.
• Build relationships with directors, contracts managers and site managers.
• Identify upcoming projects and equipment hire requirements.
• Promote plant, tools and powered access hire solutions.
• Develop relationships with main contractors and subcontractors.
• Reactivate dormant accounts and identify opportunities for repeat business.
• Build and maintain a strong pipeline of prospective customers.
• Work toward agreed hire and revenue targets.
• Manage your territory through regular customer visits and follow-ups.

Skills

New business development

Field sales

Territory planning

Negotiation

Relationship building

Job description

The Company

An established specialist in plant and equipment hire, supplying machinery and equipment to customers across the construction, engineering and industrial sectors.

With a substantial fleet of equipment and a strong presence in the Munster market, the business has recently become part of a larger international group and is entering an exciting period of growth. They are now looking to appoint a commercially driven Area Sales Manager to develop new business and maximise opportunities across the region.

The Role

Covering Munster, including Cork, Limerick, Clare, Tipperary and Kerry, you will be responsible for generating new business and growing equipment hire revenue across your territory.

This is a predominantly field-based sales role, with a strong emphasis on prospecting, winning new customers and developing relationships with contractors and industrial businesses. You'll have access to a substantial fleet of plant, tools and powered access equipment, with the opportunity to build a strong pipeline of hire opportunities.

Approximately 90% of the role will initially focus on new business development, making this an ideal opportunity for a proactive salesperson who enjoys getting out into the market and winning new accounts.

Key responsibilities include:

• Identify and win new business across the Munster region
• Proactively prospect construction, engineering and industrial customers
• Build relationships with directors, contracts managers and site managers
• Identify upcoming projects and equipment hire requirements
• Promote plant, tools and powered access equipment hire solutions
• Develop relationships with main contractors and subcontractors
• Reactivate dormant accounts and identify opportunities for repeat business
• Build and maintain a strong pipeline of prospective customers
• Work towards agreed hire and revenue targets
• Manage your territory effectively through regular customer visits and follow-up

This is an excellent opportunity to join an established equipment hire business at an exciting stage of its development.

Following investment from a larger group, the business has ambitious growth plans for Munster and is looking to increase utilisation of its extensive equipment fleet. You'll have the opportunity to make a genuine impact by winning new customers, developing a strong pipeline and growing the business across the region.

The role offers autonomy, a substantial territory to develop and the backing of an established operation with the equipment and resources to support your sales efforts.

The Person

We're looking for a driven B2B salesperson with a strong track record in new business development and field sales.

Experience in plant hire, construction, industrial equipment or another related sector would be advantageous. However, the business is open to candidates from other industries who can demonstrate strong sales ability, resilience and a proactive approach to winning new business.

You’ll ideally have:

• Previous B2B field sales experience
• A proven ability to generate new business and open doors
• Confidence prospecting and approaching new customers
• Strong relationship-building and negotiation skills
• Experience dealing with contractors, site managers or senior decision-makers
• The ability to plan your territory and manage your own schedule
• A resilient, persistent and commercially focused approach
• The motivation to work towards ambitious sales targets
• A genuine appetite for developing new and dormant accounts

Industry experience is beneficial, but a strong new business mindset is essential.

The Package

• 10-20% performance-related bonus
• Company vehicle, with a commercial vehicle provided for the first six months
• Pension
• Laptop and mobile phone
• 23 days' annual leave
• Onboarding and support from the existing team

Location

Munster - Cork, Limerick, Clare, Tipperary and Kerry

This is a field-based role, with approximately four days per week spent visiting customers and developing business throughout the territory.

The successful candidate should be based in Munster and comfortable travelling regularly across the region.