APAC Luxury Strategy & Partnerships Lead

STARCOM MEDIA WORLDWIDE; Dublin; On-site; EUR 120,000 - 180,000; Full time

Job summary

STARCOM Media Worldwide in Ireland is seeking a Head of Strategy & Partnerships to set the strategic direction and elevate brand planning and media strategy across luxury and premium brands in APAC. You will lead senior client counsel, shape partnerships and steer the agency’s strategic frameworks to deliver distinctive, culturally aware campaigns.

Working with regional and local teams, you will translate consumer insights into a clear strategic direction, identify opportunities with media

Qualifications

• 10+ years of experience in media strategy or brand planning across APAC markets.
• Strong understanding of consumer behaviour and evolving media landscape.
• Genuine curiosity for culture, luxury, fashion and consumer tastes.
• Ability to translate complex business challenges into simple, compelling media strategies.
• Experience advising senior clients and building trusted executive relationships.
• Ability to lead across a matrix organisation and mentor strategic talent.
• Excellent presentation and storytelling skills.

Responsibilities

• Lead brand planning and media strategy across luxury and premium brands across APAC, turning business challenges into actionable communications strategies.
• Advise senior clients with informed perspectives on consumers, culture, media and luxury landscape.
• Set APAC strategic standards and steward planning frameworks, tools and capabilities.
• Champion data, technology and the agency's capabilities to drive sharper thinking and more effective media strategies.
• Identify emerging cultural shifts in media, fashion and luxury that create opportunities for clients.
• Develop strategic partnerships with media owners, publishers and cultural partners.
• Connect regional strategy with local market expertise while preserving consistency across APAC.
• Collaborate with leadership, activation, analytics and specialist teams to turn strategy into integrated media solutions.
• Lead client workshops, annual planning, and senior presentations with a clear strategic narrative.
• Contribute to the evolution of the agency's strategic product and reputation.
• Develop and mentor strategic talent across the region.

Skills

Strategic leadership

Client advisory

Partnership development

Brand strategy

Data-driven planning

Cross-market coordination

Job description

STARCOM Media Worldwide in Ireland is seeking a Head of Strategy & Partnerships to set the strategic direction and elevate brand planning and media strategy across luxury and premium brands in APAC. You will lead senior client counsel, shape partnerships and steer the agency’s strategic frameworks to deliver distinctive, culturally aware campaigns.

Working with regional and local teams, you will translate consumer insights into a clear strategic direction, identify opportunities with media