Ad Sales Team Lead, AI SaaS

Cpl; Dublin; On-site; EUR 60,000 - 85,000; Full time

Job summary

CPL in Ireland is seeking an Ad Sales Team Lead to drive revenue growth by leading, coaching and developing a team of Ad Sales Executives across SMB and Mid-Market accounts. This role blends people leadership with commercial strategy and consultative selling; you will coach your team on deals, manage pipeline, and ensure CRM hygiene while aligning solutions with advertiser goals.

If you love turning data into action and building structured processes on a fast-paced floor, this could be your next

Qualifications

• 4+ years in sales, lead generation or digital advertising.
• 1-2+ years in a team lead or people management role.
• Proven track record of hitting quota in a fast-paced, metrics-driven sales environment.
• Experience in digital advertising or media sales is desirable.

Responsibilities

• Lead, coach and develop a team of Ad Sales Executives across SMB and Mid-Market accounts.
• Own team-level quota attainment, pipeline, forecast accuracy and productivity.
• Set clear daily, weekly and monthly performance expectations; run structured pipeline reviews and coaching sessions.
• Build onboarding and ramp programs tailored to each seller's experience level.
• Create individualized development plans to support team growth and progression.

Skills

Leadership

Team management

Coaching

Forecasting

CRM usage

Sales strategy

English communication

Tools

Salesforce

Sales engagement tools

Job description

Are you a natural leader who thrives on building high-performing sales teams? We're looking for an Ad Sales Team Lead to drive revenue growth by leading, coaching and developing a team of Ad Sales Executives across SMB and Mid-Market segments.

This role blends people leadership, commercial strategy and consultative selling — you'll be both a coach to your team and a trusted advisor on their most important deals, helping advertisers achieve real, measurable business outcomes through effective advertising solutions.

If you love turning data into action, building structure into a fast-paced sales floor, and helping people do their best work, this could be your next big step.

What You'll Be Doing

Leading & Developing Your Team

• Lead, coach and performance-manage a team of Ad Sales Executives across SMB and Mid-Market accounts
• Own team-level quota attainment, pipeline coverage, forecast accuracy and productivity
• Set clear daily, weekly and monthly performance expectations
• Run structured pipeline reviews, call coaching sessions and quality scorecards
• Build strong onboarding and ramp programs tailored to each seller's experience level
• Create individualized development plans to support your team's growth and progression

Driving Pipeline & Revenue

• Champion disciplined opportunity qualification using proven sales methodologies (e.g. BANT, MEDDICC-lite)
• Ensure consistent, high-quality outbound and inbound execution across calls, email and sales tools
• Uphold SLA standards for lead follow-up, advertiser responsiveness and renewals
• Maintain strong CRM hygiene and accurate forecasting
• Deliver consistently against revenue targets and team quota

Leading on Strategic Deals

• Act as deal sponsor on complex or high-value advertiser opportunities
• Guide commercial structuring, pricing conversations and objection handling
• Partner with Product, Measurement, Policy and Ops teams to align solutions with advertiser goals
• Help your sellers turn campaign data into compelling, ROI-driven stories for clients

Championing Quality & Accountability

• Uphold high standards across sales calls, communications and CRM documentation
• Ensure adherence to internal policies, advertising standards and data/privacy requirements
• Monitor outreach productivity, SLA compliance and audit readiness
• Drive accountability around reporting accuracy and operational discipline

What You'll Bring

• 4+ years of experience in sales, lead generation or digital advertising
• 1-2+ years in a team lead or people management role
• A proven record of success managing performance in fast-paced, metrics-driven sales environments
• Consistent track record of hitting quota, individually and/or as a team
• Experience in digital advertising, media sales, SaaS or platform-based sales
• Strong CRM expertise (Salesforce preferred) and experience with sales engagement/prospecting tools
• Fluent English at C1 level or higher

Commercial & Analytical Strengths

• Solid understanding of digital advertising fundamentals — performance, branding, ROI, measurement
• Confidence coaching consultative, value-based selling conversations
• A data-driven mindset, comfortable with reporting and analytics tools
• Ease engaging both SMB advertisers and senior marketing stakeholders