Ad Sales Team Lead - AI/SaaS (CL9)

Accenture; Dublin; Hybrid; EUR 90,000 - 130,000; Full time

Job summary

Accenture in Dublin is seeking an Ad Sales Team Lead to drive revenue growth by leading a high-performing digital advertising sales team across SMB and Mid-Market. You will champion structured sales processes and collaborate with cross-functional partners to deliver measurable outcomes.

You will act as both people leader and deal sponsor, ensuring excellence in revenue delivery, forecast accuracy, and CRM discipline.

Qualifications

• Proven track record of quota attainment in digital advertising or SaaS.
• Experience leading high-velocity sales teams.
• Fluent English (C1) and strong CRM skills.

Responsibilities

• Lead and coach Ad Sales Executives across SMB and Mid-Market.
• Own team quota attainment and pipeline KPIs.
• Conduct pipeline reviews and call coaching.
• Partner with internal teams to align ad solutions.
• Ensure forecast accuracy and CRM hygiene.

Skills

Team leadership

Quota attainment

Pipeline management

Salesforce CRM

Digital advertising

SaaS sales

Data analytics

Education

Bachelor's degree in Business

Tools

Salesforce

Sales engagement tools

Job description

Location: Dublin (Onsite)

Role Overview

The Ad Sales Team Lead is responsible for driving revenue growth through the effective leadership of a high-performing digital advertising sales team. This role combines people leadership, pipeline discipline, and consultative selling to help advertisers achieve measurable business outcomes through advertising solutions.

Working closely with Sales Managers and cross-functional partners, you will lead a team of Ad Sales Executives across SMB and Mid-Market segments, ensuring consistent execution, strong productivity, and reliable quota attainment. Success in this role requires commercial acumen, operational rigor, and a data-driven leadership mindset.

You will act as both a people leader and deal sponsor, ensuring excellence across revenue delivery, activity standards, quality, and forecast accuracy.

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Key Responsibilities

Sales Leadership & Team Performance

• Lead, coach, and performance-manage a team of Ad Sales Executives across SMB and Mid-Market segments
• Own team-level quota attainment, pipeline coverage, forecast accuracy, and productivity KPIs
• Set clear daily, weekly, and monthly performance expectations (e.g. outreach volume, pipeline progression, SLA adherence)
• Run a structured inspection cadence including pipeline reviews, call coaching, and quality scorecard reviews
• Drive effective onboarding and ramp programs aligned to seller experience levels
• Create individualized performance plans to support continuous development and progression

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Pipeline & Revenue Execution

• Drive disciplined opportunity qualification using structured sales methodologies (e.g. BANT, MEDDICC-lite)
• Ensure consistent outbound and inbound execution across calls, email, and sales engagement tools
• Enforce SLA standards for lead follow-up, advertiser responsiveness, and renewal coverage
• Maintain strong CRM hygiene, clean pipeline management, and accurate forecasting
• Consistently deliver against revenue targets and team quota commitments

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Strategic Deal & Account Leadership

• Act as deal sponsor on complex or high-value advertiser opportunities
• Guide commercial structuring, pricing conversations, and objection handling
• Partner with internal teams (e.g. Product, Measurement, Policy, Ops) to align ad solutions with advertiser goals
• Support sellers in translating campaign performance data into clear ROI-driven narratives for customers

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Quality, Compliance & Governance

• Uphold quality standards across sales calls, advertiser communications, and CRM documentation
• Ensure adherence to internal policies, advertising standards, and data/privacy requirements
• Monitor outreach productivity, SLA compliance, and audit readiness
• Drive accountability across reporting accuracy and operational discipline

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Experience Requirements

• 4+ years of experience in sales, lead generation, or digital advertising
• 1–2+ years experience in a team lead or people management role
• Proven success managing performance in high-velocity, metrics-driven sales environments

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Mandatory Qualifications

• Consistent track record of quota attainment (individual and/or team)
• Experience in digital advertising, media sales, SaaS, or platform-based sales
• Strong CRM expertise (Salesforce preferred)
• Experience using sales engagement and prospecting tools
• Fluent English at C1 level or higher

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Commercial & Analytical Skills

• Strong understanding of digital advertising fundamentals (performance, branding, ROI, measurement)
• Ability to coach consultative, value-based selling conversations
• Data-driven mindset with confidence using reporting and analytics tools
• Comfortable engaging both SMB advertisers and senior marketing stakeholders

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Mindset & Behaviours

• Performance-driven and highly accountable
• Structured, organized, and operationally disciplined
• Customer-centric and outcome-focused
• Comfortable leading through change in fast-paced sales environments

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