VP-Head of High Value Mobility Growth Sumatra

PT. Indosat Tbk; Jakarta Pusat; On-site; IDR 400,000,000 - 700,000,000; Full time

Job summary

PT. Indosat Tbk seeks the Head of High-Value Mobility Growth to drive growth and retention of postpaid, SME, and roaming customers in Indonesia. You will lead loyalty initiatives, leverage analytics for segmentation, and coordinate with Sales and Product teams to maximize lifetime value and reduce churn.

The role focuses on personalized offerings, revenue enhancement, and delivering superior customer journeys in a competitive telecom market.

Qualifications

• Experience growing postpaid, SME and roaming segments.
• Strong background in loyalty and customer retention marketing.
• Ability to leverage data for segmentation and personalization.
• Proven track record in cross-sell and upsell optimization.
• Expertise in driving high-value customer engagement strategies.
• Strong leadership and analytical skills.

Responsibilities

• Develop and implement strategies to grow postpaid, SME, and roaming customer bases.
• Design and execute loyalty programs to enhance retention and lifetime value.
• Drive revenue growth through optimized cross-sell and upsell initiatives.
• Use analytics to personalize offerings and improve engagement.
• Monitor revenue performance and align marketing with targets.
• Collaborate with Product, Sales, and Customer Experience teams for execution.
• Build and mentor a high-performing marketing team focused on innovation and agility.

Skills

Postpaid & SME growth

Loyalty & retention marketing

Data-driven segmentation

Cross-sell & upsell optimization

High-value engagement

Leadership & analytics

Job description

VP-Head of High-Value Mobility Growth
The Head of High-Value Mobility Growth is responsible for growing and retaining high-value customer segments, including postpaid, SME and roaming users. This role focuses on driving customer loyalty, increasing revenue through upsell and cross-sell strategies, and enhancing customer experience to maximize lifetime value.
By leveraging data-driven insights, customer segmentation, and targeted engagement programs, the Head of High-Value Mobility Growth ensures that high-value customers receive personalized offerings and superior service. Working closely with sales, product, and customer experience teams, this role plays a key part in reducing churn, improving retention, and driving sustainable revenue growth in Indonesia’s competitive telecom market.
Responsibilities

• Develop and implement strategies to grow the postpaid and SME customer base.
• Develop and implement strategies to grow the roaming customer base.
• Design and execute loyalty programs to enhance customer retention.
• Drive revenue growth by optimizing cross-sell and upsell initiatives.
• Use customer analytics to personalize offerings and improve engagement.
• Monitor revenue performance and align marketing efforts with business targets.
• Ensure seamless and enhanced customer journeys to drive satisfaction.
• Collaborate with Product, Sales, and Customer Experience teams for seamless execution.
• Build and mentor a high-performing marketing team with a focus on innovation and agility.
  

Qualifications

• Experience in postpaid, SME & Roaming customer segment growth.
• Strong background in loyalty and customer retention marketing.
• Ability to leverage data for customer segmentation and personalization.
• Proven track record in cross-sell and upsell optimization.
• Expertise in driving high-value customer engagement strategies.
• Strong leadership and analytical skills.