User Retention Performance Associate

ISMAYA GROUP; Jakarta Selatan; Presencial; IDR 60.000.000 - 90.000.000; Jornada completa

Descripción de la vacante

ISMAYA GROUP is seeking a Marketing Campaign Executive to support CRM and retention initiatives across vouchers, push, in-app, email, and WhatsApp in Indonesia. You will help segment users, personalize offers, and drive repeat transactions.

The role requires 1–2 years in marketing, strong analytical skills, experience handling end-to-end campaigns, and proficiency with Google Sheets, Docs, and Presentations. Familiarity with CRM tools and marketing automation is a plus.

Formación

• 1–2 years in marketing or related field
• Fresh graduates welcome
• Strong analytical and critical thinking
• Experience handling end-to-end campaigns
• Proficient with Google Sheets, Docs and Presentations
• Familiar with CRM tools and marketing automation

Responsabilidades

• Execute CRM and retention campaigns across channels
• Support user lifecycle personalization and segmentation
• Conduct A/B tests and optimize campaigns
• Analyze retention KPIs and provide insights
• Collaborate with Marketing, Creative, Product, Tech and Operations
• Monitor trends and contribute to new CRM initiatives

Conocimientos

Analytics

Campaign execution

End-to-end campaigns

Google Sheets

Presentations

Herramientas

CRM tools

Marketing automation

Descripción del empleo

1. CRM & Retention Campaign Execution: Execute CRM and retention campaigns across multiple channels, including vouchers, push notifications, in-app messages, email, and WhatsApp, to drive customer engagement and repeat transactions

User Lifecycle & Personalization: Support lifecycle marketing initiatives through user segmentation, targeting, and personalized offers for new, active, dormant, and churned members

Campaign Optimization: Conduct A/B testing and evaluate campaign effectiveness to identify opportunities to improve engagement, conversion, and retention performance

Performance Analysis & Reporting: Monitor retention KPIs, analyze user behavior and transaction data, and provide actionable insights to improve campaign performance

Cross-Functional Collaboration: Coordinate with Marketing, Creative, Product, Tech, and Operations teams to ensure effective campaign execution and a seamless customer experience

Market Research & Growth Initiatives: Monitor competitor campaigns and industry trends while supporting new CRM initiatives, including automated lifecycle journeys, personalized targeting, and gamification.

Job Requirement:

1 - 2 year of experience in marketing, business, or a related field (fresh graduates are welcome to apply)

Strong analytical and critical thinking skills

Experience handling end-to-end campaign execution

Proficiency in Google Sheets, Docs, and Presentations

Familiar with CRM tools and marketing automation platforms

Experience in F&B / lifestyle / multi-brand ecosystem is a strong advantage, Comfortable working in fast-paced, performance-driven environment

Established in 2003, ISMAYA GROUP's vision is to be a leader in building strong and everlasting brands in the lifestyle industry in Indonesia and regionally. It is our passion and objective to consistently create an outstanding and memorable experience every single time we 'touch' a customer.With this mission in mind, ISMAYA GROUP continues to create original and innovative lifestyle concepts in major cities in Indonesia, South East Asia and beyond. So that guests, wherever they are, can eat, drink, celebrate!

We are holding company of DRAGONFLY, SOCIAL HOUSE, SOCIAL GARDEN, OSTERIA GIA, SKYE, MR. FOX, A/A A/O BAR, MANARAI, PIZZA E BIRRA, PUBLIK MARKETTE, KITCHENETTE, TOKYO BELLY, THE PEOPLE'S CAFÉ, SUSHI GROOVE, SEJUICE ME, DJOURNAL COFFEE, DJOURNAL HOUSE, DARLIN RECORDS, ISMAYA LIVE, WE THE FEST (WTF), DJAKARTA WAREHOUSE PROJECT (DWP), JAKARTA CULINARY FEASTIVAL (JCF) and many more to come.

Established in 2003, ISMAYA GROUP's vision is to be a leader in building strong and everlasting brands in the lifestyle industry in Indonesia and regionally. It is our passion and objective to consistently create an outstanding and memorable experience every single time we 'touch' a customer.With this mission in mind, ISMAYA GROUP continues to create original and innovative lifestyle concepts in major cities in Indonesia, South East Asia and beyond. So that guests, wherever they are, can eat, drink, celebrate!

We are holding company of DRAGONFLY, SOCIAL HOUSE, SOCIAL GARDEN, OSTERIA GIA, SKYE, MR. FOX, A/A A/O BAR, MANARAI, PIZZA E BIRRA, PUBLIK MARKETTE, KITCHENETTE, TOKYO BELLY, THE PEOPLE'S CAFÉ, SUSHI GROOVE, SEJUICE ME, DJOURNAL COFFEE, DJOURNAL HOUSE, DARLIN RECORDS, ISMAYA LIVE, WE THE FEST (WTF), DJAKARTA WAREHOUSE PROJECT (DWP), JAKARTA CULINARY FEASTIVAL (JCF) and many more to come.