Trade Marketing Manager

COMBIPHAR Group; Jakarta Utara; On-site; IDR 360,000,000 - 540,000,000; Full time

Job summary

COMBIPHAR Group seeks a strategic Trade Marketing Manager to translate brand strategy into category, channel, and customer growth plans. You will drive growth through trade marketing initiatives, retailer sell-in, new product launches, and in-store execution for MT channel.

Responsibilities include developing and executing category strategies, leading go-to-market plans, and delivering actionable insights on promotion performance and budget use. Indonesian market experience is preferred.

Qualifications

• Bachelor's Degree in Marketing, Business, Management, or related fields.
• Minimum 6 years of experience in Trade Marketing, Category Development, Sales Strategy, or Shopper Marketing within FMCG/Food industry.
• Prior exposure in MT is highly preferred.
• Strong strategic, analytical, and commercial thinking skills.
• Excellent communication, negotiation, and cross-functional collaboration skills.
• Strong capability in PowerPoint storytelling and sell-in deck development.
• Proficient in Microsoft Excel and PowerPoint; experience with retail/shopper data tools is an advantage.
• Candidates from FMCG, food & beverage, nutrition, health, or consumer goods industries are preferred.

Responsibilities

• Develop and execute category and channel trade marketing strategies for business growth.
• Build and implement trade marketing programs, promotions, and MT execution plans.
• Partner closely with Sales, Marketing, and Distributor teams to drive effective program execution.
• Lead commercialization and go-to-market plans for new product launches.
• Develop compelling retailer sell-in presentations and commercial proposals.
• Strengthen shopper acquisition, loyalty, and occasion-based marketing initiatives.
• Monitor trade marketing performance, promotion effectiveness, sales uplift, and budget utilization, while providing actionable management insights.

Skills

Strategic thinking

Analytical skills

Commercial mindset

Cross-functional collaboration

Communication skills

Negotiation

Education

Bachelor's Degree in Marketing/Business

Tools

Excel

PowerPoint

Retail data tools

Job description

We are looking for a strategic and commercially driven Trade Marketing Manager to translate brand strategy into category, channel, and customer growth plans. This role will drive business growth through strong trade marketing initiatives, retailer sell-in strategies, new product launches, and impactful in-store execution for MT channel.

Responsibilities

• Develop and execute category and channel trade marketing strategies for business growth
• Build and implement trade marketing programs, promotions, and MT execution plans
• Partner closely with Sales, Marketing, and Distributor teams to drive effective program execution
• Lead commercialization and go-to-market plans for new product launches
• Develop compelling retailer sell-in presentations and commercial proposals
• Strengthen shopper acquisition, loyalty, and occasion-based marketing initiatives
• Monitor trade marketing performance, promotion effectiveness, sales uplift, and budget utilization, while providing actionable management insights

Requirements

• Bachelor's Degree (S1) in Marketing, Business, Management, or related fields
• Minimum 6 years of experience in Trade Marketing, Category Development, Sales Strategy, or Shopper Marketing within FMCG/Food industry
• Prior exposure in MT is highly preferred
• Strong strategic, analytical, and commercial thinking skills
• Excellent communication, negotiation, and cross-functional collaboration skills
• Strong capability in PowerPoint storytelling and sell-in deck development
• Proficient in Microsoft Excel and PowerPoint; experience with retail/shopper data tools is an advantage
• Candidates from FMCG, food & beverage, nutrition, health, or consumer goods industries are preferred

Combiphar has since continued to touch the lives of the Indonesian people. Today, more and more individuals and families are feeling the benefits from Combiphar’s products and healthy lifestyle educations. Today, Combiphar produces and distributes more than 80 affordable prescription and over-the-counter drugs to its consumers, including OBH Combi cough syrup and Insto eye drops. The various brands of medication produced and marketed by Combiphar each contribute an important role in their respective categories. Numerous initiatives to support various communities and professional medical practitioners have also been introduced as Combiphar’s commitment to the health of the nation.

Combiphar starting international business in 2016 with Eye Mo in The Philippine. Currently Combiphar already presence in Asia i.e Philippine, Malaysia, Singapore, Cambodia, Hong Kong, Brunei Darussalam, Macau, Taiwan, Vietnam, China, Fiji Islands, and South Korea. We are also presence in UAE, Oman, Maldives, Kenya, Somalia and Niger. In the future, Combiphar will continue to expand in international market.

Recently, COMBIPHAR Group expand the portfolio in OTC, Pharma, Wellness, by acquisited some brand and companies with product market leader brand, such as INSTO & EYEMO (eye drops), Jamu Air Mancur product (herbal & Wellness), MADURASA (honey supplement), and SIMBA (healthy cereal snack).

COMBIPHAR group are,

PT COMBIPHAR

PT Pharma Health Care

Combiphar has since continued to touch the lives of the Indonesian people. Today, more and more individuals and families are feeling the benefits from Combiphar’s products and healthy lifestyle educations. Today, Combiphar produces and distributes more than 80 affordable prescription and over-the-counter drugs to its consumers, including OBH Combi cough syrup and Insto eye drops. The various brands of medication produced and marketed by Combiphar each contribute an important role in their respective categories. Numerous initiatives to support various communities and professional medical practitioners have also been introduced as Combiphar’s commitment to the health of the nation.

Combiphar starting international business in 2016 with Eye Mo in The Philippine. Currently Combiphar already presence in Asia i.e Philippine, Malaysia, Singapore, Cambodia, Hong Kong, Brunei Darussalam, Macau, Taiwan, Vietnam, China, Fiji Islands, and South Korea. We are also presence in UAE, Oman, Maldives, Kenya, Somalia and Niger. In the future, Combiphar will continue to expand in international market.

Recently, COMBIPHAR Group expand the portfolio in OTC, Pharma, Wellness, by acquisited some brand and companies with product market leader brand, such as INSTO & EYEMO (eye drops), Jamu Air Mancur product (herbal & Wellness), MADURASA (honey supplement), and SIMBA (healthy cereal snack).

COMBIPHAR group are,

PT COMBIPHAR

PT Pharma Health Care