Trade Marketing Manager

PT HORMEL PRONAS NUSANTARA; Jakarta Utara; On-site; IDR 480,000,000 - 740,000,000; Full time

Job summary

PT Hormel Pronas Nusantara invites an experienced Trade Marketing Manager to convert brand strategies into actionable channel and customer activation programs. You will collaborate with Sales to boost distribution, visibility, shopper conversion, and profitability across Indonesia.

Responsibilities include developing annual trade marketing plans, promotional calendars, and in-store execution, while coordinating with Supply Chain and external agencies to ensure launch readiness and ROI.

Qualifications

• Bachelor’s Degree in Marketing, Business Administration, Management, Economics, Food Technology, or a related discipline.
• 7–10 years of experience in Trade Marketing, Channel Development, Shopper Marketing, Category Management, Brand Activation, or Sales within FMCG, food, or consumer products.
• Minimum 3 years of experience in a managerial or senior trade marketing role.
• Strong understanding of General Trade, Modern Trade, HORECA/Food Service, distributor, and B2B channels.
• Proven experience in trade promotions, shopper activation, merchandising, product launches, and trade investment management.
• Strong analytical skills with the ability to evaluate sales data, market trends, promotional performance, and ROI.
• Strong project management, commercial negotiation, communication, and presentation skills.
• Proficient in Microsoft Excel and PowerPoint; experience with sales or market data platforms is an advantage.
• Good command of written and spoken English.
• Willing to conduct regular market visits and business travel across Indonesia.

Responsibilities

• Develop and execute annual trade marketing strategies aligned with brand, sales, and profitability objectives.
• Translate brand plans into channel-specific programs for General Trade, Modern Trade, HORECA/Food Service, distributors, B2B, and other strategic channels.
• Develop promotional calendars, shopper activation programs, merchandising standards, planograms, and point-of-sale materials.
• Ensure strong in-store execution covering product availability, assortment, pricing, visibility, and promotional compliance.
• Conduct regular market visits and trade audits to identify execution gaps and improvement opportunities.
• Lead trade marketing activities for new product launches, relaunches, packaging changes, and channel expansion.
• Work closely with Sales in preparing customer plans, channel plans, joint business plans, and promotional programs.
• Coordinate with Supply Chain to ensure promotion forecasts, inventory availability, and launch readiness.
• Manage and monitor the trade marketing budget, promotional spending, vendor performance, and activity documentation.
• Evaluate promotional effectiveness, incremental sales, execution quality, and return on investment.
• Analyze sell‑in, sell‑out, distribution, market share, pricing, promotion, and shopper data.
• Manage merchandising, activation, research, creative, production, and other external agencies.
• Prepare regular trade marketing reports, dashboards, insights, and recommendations for management.

Skills

Trade Marketing

Channel Development

Shopper Marketing

Category Management

Brand Activation

Sales

Education

Bachelor's Degree in Marketing

Tools

Excel

PowerPoint

Job description

Trade Marketing Manager (SKINCARE & COSMETIC)

PT Hormel Pronas Nusantara is looking for an experienced and commercially driven Trade Marketing Manager to translate brand strategies into effective channel and customer activation programs.

The position will report directly to the Senior Marketing Manager and will work closely with the Sales team to drive distribution, visibility, shopper conversion, promotional effectiveness, and profitable business growth.

Key Responsibilities

Develop and execute annual trade marketing strategies aligned with brand, sales, and profitability objectives.

Translate brand plans into channel-specific programs for General Trade, Modern Trade, HORECA/Food Service, distributors, B2B, and other strategic channels.

Develop promotional calendars, shopper activation programs, merchandising standards, planograms, and point-of-sale materials.

Ensure strong in-store execution covering product availability, assortment, pricing, visibility, and promotional compliance.

Conduct regular market visits and trade audits to identify execution gaps and improvement opportunities.

Lead trade marketing activities for new product launches, relaunches, packaging changes, and channel expansion.

Work closely with Sales in preparing customer plans, channel plans, joint business plans, and promotional programs.

Coordinate with Supply Chain to ensure promotion forecasts, inventory availability, and launch readiness.

Manage and monitor the trade marketing budget, promotional spending, vendor performance, and activity documentation.

Evaluate promotional effectiveness, incremental sales, execution quality, and return on investment.

Analyze sell‑in, sell‑out, distribution, market share, pricing, promotion, and shopper data.

Manage merchandising, activation, research, creative, production, and other external agencies.

Prepare regular trade marketing reports, dashboards, insights, and recommendations for management.

Qualifications

Bachelor’s Degree in Marketing, Business Administration, Management, Economics, Food Technology, or a related discipline.

Minimum 7–10 years of experience in Trade Marketing, Channel Development, Shopper Marketing, Category Management, Brand Activation, or Sales within FMCG, food, or consumer products.

Minimum 3 years of experience in a managerial or senior trade marketing role.

Strong understanding of General Trade, Modern Trade, HORECA/Food Service, distributor, and B2B channels.

Proven experience in trade promotions, shopper activation, merchandising, product launches, and trade investment management.

Strong analytical skills with the ability to evaluate sales data, market trends, promotional performance, and ROI.

Strong project management, commercial negotiation, communication, and presentation skills.

Proficient in Microsoft Excel and PowerPoint; experience with sales or market data platforms is an advantage.

Good command of written and spoken English.

Willing to conduct regular market visits and business travel across Indonesia.

Preferred Industry Background

Experience in processed meat, chilled or frozen food, poultry, dairy, or other temperature‑controlled food categories will be a strong advantage.

Experience building trade marketing capabilities or supporting a growing/new business is highly preferred.

South Jakarta, Jakarta, ID