Strategic Planner - Creative Communications & Growth

IPEKA; Jakarta Barat; On-site; IDR 180,000,000 - 300,000,000; Full time

Job summary

IPEKA in Jakarta Barat is seeking a Marketing Communications professional to develop and implement creative communication strategies for its schools, with a focus on building brand awareness, highlighting USPs, and driving enrollment across locations.

You will define target audiences and channels, create integrated content plans, and collaborate with the Content Creator/Designer and Location Strategist to tailor messages to local markets.

Responsibilities

• Develop and implement creative communication strategies to promote IPEKA schools.
• Define target audiences, messages, and channels for each location.
• Create integrated content plans aligned with strategies.
• Recommend marketing channels and tactics per location to optimize reach.
• Collaborate with Content Creator/Designer to communicate brand messages.
• Work with Location Strategist to tailor strategies to local markets.
• Monitor effectiveness and apply data-driven adjustments.

Job description

IPEKA in Jakarta Barat is seeking a Marketing Communications professional to develop and implement creative communication strategies for its schools, with a focus on building brand awareness, highlighting USPs, and driving enrollment across locations.

You will define target audiences and channels, create integrated content plans, and collaborate with the Content Creator/Designer and Location Strategist to tailor messages to local markets.