Sales and Marketing Manager

Sekolah Kristen IPEKA; Jakarta Barat; On-site; IDR 40,000,000 - 80,000,000; Full time

Job summary

Sekolah Kristen IPEKA seeks a Head of Marketing and Student Recruitment to drive enrollment and strengthen the school’s brand. You will lead marketing, admissions, and recruitment initiatives while guiding a dedicated team to meet ambitious goals.

Requirements include a Bachelor’s in Marketing/Business, 5+ years in relevant roles, and fluency in English and Bahasa Indonesia. This leadership role oversees multi-channel campaigns and close collaboration with school leadership and operations.

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, Public Relations, or related field.
• Minimum 5 years in marketing, business development, sales, student recruitment, admissions, or related field.
• Experience in education/school marketing or student recruitment is an advantage.
• Proven experience leading teams and marketing campaigns.
• Strong understanding of digital marketing, social media, content strategy, and channels.
• Excellent communication, interpersonal, negotiation, and presentation skills.
• Proficient in English and Bahasa Indonesia.

Responsibilities

• Develop and implement marketing and student recruitment strategies.
• Drive brand awareness, inquiries, applications, and student enrollment.
• Manage digital marketing, social media, website, events, partnerships, and community engagement.
• Lead and monitor the student recruitment funnel from inquiry to enrollment.
• Analyze market trends, competitor activities, and enrollment data.
• Develop marketing communications and campaigns aligned with the IICS brand.
• Build strong relationships with prospective parents, students, communities, partners, and stakeholders.
• Lead, develop, and evaluate the Marketing & Student Recruitment team.
• Collaborate with School Leadership, Admissions, Academic, and operational teams.

Skills

Marketing strategy

Brand management

Digital marketing

Team leadership

Data-driven decisions

Communication

Bilingual English Bahasa

Education

Bachelor’s degree in Marketing/Business/Communications/Public Relations

Job description

Head of Marketing and Student Recruitment

Strategic role in strengthening the school's brand and driving student enrollment.

This position is responsible for developing and executing marketing, communications, admissions, and student recruitment strategies, while leading the team to achieve the school's enrollment goals.

Key responsibilities

Develop and implement marketing and student recruitment strategies.

Drive brand awareness, inquiries, applications, and student enrollment.

Manage digital marketing, social media, website, events, partnerships, and community engagement.

Lead and monitor the student recruitment funnel from inquiry to enrollment.

Analyze market trends, competitor activities, and enrollment data.

Develop marketing communications and campaigns aligned with the IICS brand.

Build strong relationships with prospective parents, students, communities, partners, and stakeholders.

Lead, develop, and evaluate the Marketing & Student Recruitment team.

Collaborate with School Leadership, Admissions, Academic, and operational teams.

About you

Bachelor's degree in Marketing, Business, Communications, Public Relations, or a related field.

Minimum 5 years of experience in marketing, business development, sales, student recruitment, admissions, or a related field.

Experience in education/school marketing or student recruitment is an advantage.

Proven experience in leading teams and marketing campaigns.

Strong understanding of digital marketing, social media, content strategy, and various marketing channels.

Strong analytical and data-driven decision-making skills.

Excellent communication, interpersonal, negotiation, and presentation skills.

Proficient in both English and Bahasa Indonesia.

Demonstrates integrity, creativity, initiative, and strong relationship-building skills.

Passionate about education and working in an environment grounded in Faith values.

IPEKA Christian School began in 1979 and now our Foundation has established 13 school locations around Jakarta, Tangerang, Bekasi and outside Java with approximately 1,300 teachers and staff, and more than 11,000 students, Namely:

IPEKA TOMANG

IPEKA PLUIT

IPEKA SUNTER

IPEKA PURI

IPEKA GRAND WISATA

IPEKA BSD

ARROWSTAR KINDERGARTEN

IPEKA PALEMBANG I

IPEKA PALEMBANG II

IPEKA BALIKPAPAN

IPEKA MAKASSAR

IPEKA CPI

God has blessed IPEKA Christian School to become one of the largest Christian School in Indonesia spreading the gospel and discipling children for His glory and we warmly welcome all prospective individuals to apply for the following position: