Strategic Planner

IPEKA; Jakarta Barat; On-site; IDR 180,000,000 - 300,000,000; Full time

Job summary

IPEKA in Jakarta Barat is seeking a Marketing Communications professional to develop and implement creative communication strategies for its schools, with a focus on building brand awareness, highlighting USPs, and driving enrollment across locations.

You will define target audiences and channels, create integrated content plans, and collaborate with the Content Creator/Designer and Location Strategist to tailor messages to local markets.

Responsibilities

• Develop and implement creative communication strategies to promote IPEKA schools.
• Define target audiences, messages, and channels for each location.
• Create integrated content plans aligned with strategies.
• Recommend marketing channels and tactics per location to optimize reach.
• Collaborate with Content Creator/Designer to communicate brand messages.
• Work with Location Strategist to tailor strategies to local markets.
• Monitor effectiveness and apply data-driven adjustments.

Job description

• Develop and implement comprehensive creative communication strategies to promote IPEKA schools, focusing on building brand awareness, highlighting USPs, and driving enrollment.
• Define target audiences, key messages, and communication channels for each school location, considering local context and market dynamics.
• Create integrated content plans that align with communication strategies and target audience preferences.
• Recommend appropriate marketing channels and tactics for each location, considering local context and target audience, optimizing reach and engagement.
• Collaborate with the Content Creator/Designer to ensure content effectively communicates the brand message and resonates with target audiences.
• Work closely with the Location Strategist to understand local market conditions and tailor communication strategies accordingly.
• Monitor and analyze the effectiveness of communication initiatives, making data-driven adjustments as needed.
• Work closely with the Data analysis team to ensure data-driven strategy and decision-making.